Ella SY

Strategic planner & Consumer Insights

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  • LocationParis, France

Projects

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Skills

 

  • Fashion
  • Advertising
  • Google Adwords
  • Excel
  • Powerpoint
  • Word
  • Google
  • Simm-tgi
  • TGI Europa
  • Nielsen Net Ratings
  • Google Trends for Marketers
  • Social Tools
  • Cmms
  • Office Pack
  • Adexpress
  • Adscope
  • Micromarch
  • Plurimarch

Work history

Currently

Strategic Planner & Consumer Insights

Zenithoptimedia Publicis Group

Apr 2015
  • Strategic media & Touchpoints recommendations ? Consumer insights & consumer pathway analysis ? Answers to creative & media briefs ? Trends observation ? International project coordination ? Management & tools training ? New business Main clients: Richemont Group ? Kering ? Daimler-Mercedes ? L’Oréal Group ? Les Mousquetaires / Regiex ? Nestlé ? Eurostar ? Bacardi-Martini ? SCA ? Sephora ? Sanofi ? BPCE ? Kayak ? Puma ? ABInbev ? Lagardère ? Ferrero ? GMC ? Mondadori…

2010

Marketing Research Assistant

IP France RTL Group

Mar 2010 - Jul 2010
  • Audience data & radio market data analysis ? Client ad hoc dossier realization ? Transversal sales pitch realization (tariffs, benchmarks…) Main clients: Pizza Hut ? Mc Donalds ? Générale d’Optique ? Coty…

2009

Marketing & Communication Board Assistant

Darkskyne

May 2008 - Jul 2009
  • Implementation of the administrative department ? Benchmarks ? Market research ? Implementation of in-house communication tools

2009

Marketing & Advergaming Assistant

Vitual Media Agency

May 2009 - Mar 2009
  • Market research & studies ? Building of the advergame marketing offer ? Implementation of new marketing tools ? Competitive reviews ? Client ad hoc dossier realization ? Project coordination follow ups ? Event & logistical organization

Education

2011

International Marketing Communication

ESC Tours-poitiers Business School

Aug 2009 - May 2011
  • MA International Marketing Communication

2011

International Marketing Communication Strategy

London Metropolitan University

Aug 2009 - May 2011
  • MSc International Marketing Communication Strategy

2009

Business Administration

Hertfordshire University

Aug 2008 - May 2009
  • BA in Arts of Business Administration