Ella Toal-Gangar

I returned to CULT LDN as their acting Head Of Production as well as working as lead creative producer for two projects in the United States. Whilst working in the CULT LDN office I managed a team of people to produce projects for Beyonce, Barbour and Amazon. I then went to CULT’s New York office to concept, produce and strategise a live stream for Sarah Jessica Parker Beauty starring Sarah Jessica Parker herself, following this I did the same for Amazon USA producing their first ever live stream to launch Amazon Fashion.

I worked with production company PG Commercial, desk covering for the executive producer, overseeing logistical and project based activity within the company as well as producing content pieces for Net-a-Porter, Dazed and Confused and Adidas.

For two months I worked with CULT LDN as a senior producer, helping to shape and structure their new production department by implementing internal systems and procedures for new and existing clients. I was also produced a live stream for American Eagle Outfitters from their float at NYC PRIDE that featured on American Eagle and media’s online and social platforms. I managed pre and post production in both the UK and the US, putting together my team, structuring the live stream, organising licensing and streaming requirements and even directing on the day.

Over three months I worked with global social media creative agency We Are Social, across their new client VISA EUROPE on a global scale. I managed content capture for VISA at the Formula E races in Monaco for use across all VISA’s online and social platforms, including still and moving image production. I managed all schedules including VISA sponsored driver shoots. On top of this I worked with the wider WAS production team advising and managing other projects that came up within the department.

After returning to freelance work I was asked to join Mission Media for two months freelancing as the head of film and content and helping to shape the new film department by educating Mission’s account directors on the impact of film and content when promoting a brand as well as working with them to shape campaigns for 2017. Whilst at Mission I creatively devised and produced a Los Angeles based video campaign for Allergan USA featuring the musician and actor Common.

conceived and executed partnerships with international brands around the world. This includes work for Audi, Ray-Ban (Europe, Brazil and USA), G-Star Raw, Magners Cider and more. I have provided my skills in strategy, planning and creative thinking to create and execute 360 campaigns consisting of pre event actions, promotional films, marketing strategy, global events and post event promo. During my time at Boiler Room I have acted as an ambassador for Boiler Room’s core values by delivering commercial campaigns in a creative manor. I have executed and managed events in Paris, Berlin, Spain, Amsterdam, South Africa, Brazil and New York – utilizing my personal contacts across the globe for optimum results. The day to day of my role consists of client liaison, pitching, contracting, and KPI/expectation management. I have made a name for myself by thinking outside of the box- captivating Boiler Room’s younger consumer whilst hitting the marketing targets set by global brands.

Collective London is a creative consultancy and events production group boasting strong working relationships with innovative brands- helping them to implement unique and creative marketing strategies. My role as PR director included designing and maintaining the website, logo, image and social media elements. Whilst setting up the group I lead marketing campaign for KR3W, PALACE, Patron, FKA Twigs and many more. I maintained strong relationships with musicians, DJ’s, designers, filmmakers, artists and performers whilst maintaining credibility in the creative industry. I applied my experience and past contacts with press to gain media coverage on all projects.

My role was to build student’s professional skills within a team-working environment and monitor and review the each group’s research and guide them into their final presentation. The students would pitch their final idea to their course leader and myself; we would collectively grade their research and presentations skills. The key to my role was making sure that students identified current trends and developed them into a sustainable idea for an appropriate and commercially viable promotional package- which included press packs, press release, launch event activity and all surrounding marketing opportunities.

I started my role at RMO as an account assistant, after six months I was promoted to account manager and later asked to start the VIP dressing department. As an account manager for brands including Charlotte Olympia, Y-3 and Lulu Frost I built and maintained strong relationships with the designers and their in-house teams. Working closely with key worldwide publications and members of international press, I handled all sample activity as well as developing and executing seasonal brand strategies; placing and confirming numerous brand and designer specific profile features, and securing product placement. While working closely with Charlotte Olympia I covered her worldwide press activity, events and special projects. I was asked to form a VIP department within the company. Over nine months I successfully developed a new division; working with all RMO and independent clients to achieve results through gifting, red carpet dressing and designer campaigns. I was responsible for cultivating and maintaining strong relationships with key and relevant VIP’s and agents in the UK and US.

During my time working as a Project Director I worked closely with brands such as Nike, Tim & Barry, Reiss, Patron, Christian Lacroix, Aitor Throup, Ace & Tate, Linda Farrow, PALACE Skate boards, FKA Twigs, Joseph, Markus Lupfer, The Tiffany Royal Polo, Casley­Hayford and many more. I have acted as VIP and special project liaison for UK brand Reiss, this included operating VIP appointments in their Los Angeles Store as well as global VIP marketing strategies and product placement. Between June­October 2013 I curated and managed the Nike 'Feel London' festival, managing and curating public workshops, securing press coverage and event delivery, I also managed the event’s interactive live stream’. During this project I split my time between producing the live stream and project managing the surrounding workshops. My skill set has covered mediums such as still and moving image production as well as seeking out and maintaining relationships with current and up and coming opinion formers and introducing new and innovative brand strategies in fashion, music, film and art.

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