About me

Website & Portfolio - www.elleafletcher.com A striking Visual Designer & Art Director specialising in branding & marketing I have worked on an array of projects with a range of clients such as Ciroc, The NEC and River Island, focusing on their social media platforms. I also have freelanced solely as well as with collaborating with larger companies to work on design projects.

QuestionsProjectsExperienceTeam

• Shout out to my lovely freelance community ! Does anyone want to do some collaborative working days in central London? WFH is killing me off
• Hello lovely humans ! I am looking to assist on shoots throughout November - any exciting projects coming up that you need help with?!
• Calling all creative freelancers for any advice on attracting clients that you wish you would have known when you started !

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Projects

• 15

  Object & Ornament | Branding, Web & SocialLondon-based interior store Object & Ornament were in need of a new branding design along with digital and social collateral, to give their craft-based business a new look. The label bring you a collection of hand-picked contemporary homeware items that are not to be found on the high-street.
• Freedom's CallingFreedom's calling and we can go out and about again. Whether your idealistic Friday evening is a poker night or a cocktail party, we are showing your scenes with bright fashion and luxurious interiors, as you prepare for your night on the town.
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  Tempur | Digital, Social & WebTempur needed a range of ongoing creative and digital assets to promote their brand and products, along with their signature Tempur material and their sustainability values.
• Halifax | Social ContentBanking brand Halifax needed a range of social content to support and promote their home survey. A range of statistics and quotes were pulled from the report to focus the social content narrative around.
• Plume Vintage | Branding, Web & SocialIndependent store, Plume Vintage needed a new brand identity and a range social content that they could roll out across their channels. The quirky vintage store mainly operates on Instagram & Etsy with their social presences being the main face of their outlet and sales.
• Barefoot WineLight & bright wine brand, Barefoot required a series of ongoing creative animations to post across their social channels. The creative focused around new product launches and occasions where you can drink your favourite bottle of Barefoot around friends.

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Work history

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Founder & DesignerEllea Visual Design
May 2021London, United KingdomFreelance
Working on a range of projects from full video editing and motion graphics to concepting shots for photoshoots. Throughout my freelance work I have worked with an array of blue chip clients along with smaller independent businesses to create a variety of digital content.
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Freelance DesignerSelf Employed
Jan 2017London, United KingdomFreelance
Working with an array of clients, in a range of industries from beauty, to food, to luxury lifestyle products. The projects that I have worked on as a Freelancer are very varied and versatile to fit the clients needs, ranging from anything such as moving image pieces to advertising.

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Skills

• Digital Design
• Photoshop
• Invision
• Abobe Illustrator
• After Effects
• Cinema 4D
• Adobe Indesign
• Motion Design
• Video Editing
• Art Direction

Education

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Master’s Degree, Visual CommunicationBirmingham CIty Univeristy
Sep 2017Birmingham, United Kingdom