I am a brand strategist who primarily focuses on social and environmental sustainability, curating thought-provoking solutions. My creative practice looks at building strategies and innovate concepts to meet the demands of ethical business models for high-street brands. I am keen to expand my knowledge and strengths into visual merchandising, both online and offline, forming immersive concepts, driven by consumer engagement. Moving forward, after graduating I want to continue exploring the world of sustainability and how it will continue to play a huge part in the fashion industry we know today and in the future.
Projects
- Sustainable Strategic Plan for GymsharkPlan consisting of long and short-term solutions for fitness apparel brand, Gymshark. This plan effectively mitigates Gymsharks weaknesses after identifying a growth of consumer demand for brands (including Gymshark) to progressively take action of their unsustainable business models and practices. By doing so, it opens up a space for opportunity and growth whilst vastly improving business performance through implementation of the triple bottom line.
Work history
S
S
Casual sales assistantSports Direct
Great Yarmouth, United KingdomPart Time
B
B
Photography assistantBarkers Photographic LTD
- Gorleston-on-Sea, Great Yarmouth, United KingdomPart Time
After initially being offered a job after my work experience within school, I took the opportunity and worked with the photographers in-house to support and help across studio time as well as serving customers in the shop end. It taught me how to take initiative and strength my customer service skills.
Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Brand Strategy
- Microsoft Powerpoint
- Microsoft Word
- Sustainability
Education
N
N
BA(Hons) Fashion Communication and PromotionNorwich University of the arts
- Norwich, United Kingdom
During my time at university, I had the opportunity to learn and experience the world of sustainability surrounding fashion. In my final project, I developed a sustainable strategic plan consisting of long and short- term solutions to build concrete proposals for fitness apparel brand, Gymshark. I have become aware of the damaging effects of the fashion industry and want to do my part as a creative to continue pursuing solution-orientated work in hopes we move into a circular industry.