Ellen is a Freelance Senior Graphic Designer with 7 years experience working both in-house and agency-side for global fashion and lifestyle brands.
Her specialism lies within print and retail, but she fully enjoys extending her creativity to digital and is well-versed at managing projects from concept through to artwork.
Work history
Freelance Senior Graphic DesignerBoden
London, United KingdomFreelance
An initial 6-week booking evolving into a rolling contract as lead designer and artworker of Boden’s rebrand rollout in 2017 and launch of their first flagship shop on the King’s Road in Chelsea, their Westfield White City shop and 11 John Lewis concessions throughout 2017-18. Projects included a variety of print and digital for both Boden and Mini Boden.
Responsibilities include:
• Designing brand guidelines communicating the rebrand and its implementation across all creative touch points of the business.
• Managing the rebrand design of product packaging, swing tickets and stationery from concept through to artworking.
• Implementation of a typographic style and colour palette complimentary to the shop interior and effective across both Boden and Mini Boden’s POS, signage and bespoke events. Managing design updates on a project-by-project basis thereafter.
• Working with the Retail and VM teams on design specs, materials and budget requirements.
• Designing and artworking for a variety of print, digital, windows, larger-format and other complex retail spaces.
• Visualisation of bespoke window designs.
• Designing emails for both Boden and Mini Boden.
• Updating all wholesale brand shop web landing pages and web banners.
• Managing workload, selecting appropriate freelance resource when needed, mentoring and assigning work.
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Freelance Graphic DesignerEllen Danielle Duffy Ltd
London, United KingdomFreelance
Clients include:
• Topshop
• Topman
• Boden
• BDA London
• Hearst Luxury Create (Hearst Magazines) working across ELLE, Esquire & Harper's Bazaar.
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Skills
- Fashion
- Advertising
- Events
- Print Design
- Art Direction
- Retail
- Marketing
- Conceptual
- Illustrator
- Indesign
- Photoshop
- POS Design
- Artworking
- Branding Identity
- Brochure
- Digital
- Emails
- Luxury
- Retail Windows
- Fashion Retail
- Retail Marketing
Education
BA(Hons) Graphic DesignArts University Bournemouth
- Bournemouth, United Kingdom
Awards
D&AD Best University Stand WinnerD&AD
Featured at London's D&AD New Blood degree show, where The Arts University College at Bournemouth were awarded 'Best New Blood' 2011