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Ellen Danielle Duffy

Freelance Graphic Designer

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About me

Ellen is a Freelance Senior Graphic Designer with 7 years experience working both in-house and agency-side for global fashion and lifestyle brands. Her specialism lies within print and retail, but she fully enjoys extending her creativity to digital and is well-versed at managing projects from concept through to artwork.

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  • Fashion
  • Advertising
  • Events
  • Print Design
  • Art Direction
  • Retail
  • Marketing
  • Conceptual
  • Illustrator
  • Indesign
  • Photoshop
  • POS Design
  • Artworking
  • Branding Identity
  • Brochure
  • Digital
  • Emails
  • Luxury
  • Retail Windows
  • Fashion Retail
  • Retail Marketing

Work history


Freelance Senior Graphic Designer


May 2016
  • London, United Kingdom
  • Freelance
  • An initial 6-week booking evolving into a rolling contract as lead designer and artworker of Boden’s rebrand rollout in 2017 and launch of their first flagship shop on the King’s Road in Chelsea, their Westfield White City shop and 11 John Lewis concessions throughout 2017-18. Projects included a variety of print and digital for both Boden and Mini Boden. Responsibilities include: • Designing brand guidelines communicating the rebrand and its implementation across all creative touch points of the business. • Managing the rebrand design of product packaging, swing tickets and stationery from concept through to artworking. • Implementation of a typographic style and colour palette complimentary to the shop interior and effective across both Boden and Mini Boden’s POS, signage and bespoke events. Managing design updates on a project-by-project basis thereafter. • Working with the Retail and VM teams on design specs, materials and budget requirements. • Designing and artworking for a variety of print, digital, windows, larger-format and other complex retail spaces. • Visualisation of bespoke window designs. • Designing emails for both Boden and Mini Boden. • Updating all wholesale brand shop web landing pages and web banners. • Managing workload, selecting appropriate freelance resource when needed, mentoring and assigning work.


Freelance Graphic Designer

Ellen Danielle Duffy Ltd

Mar 2016
  • London, United Kingdom
  • Freelance
  • Clients include: • Topshop • Topman • Boden • BDA London • Hearst Luxury Create (Hearst Magazines) working across ELLE, Esquire & Harper's Bazaar.


Senior Graphic Designer

The White Company

Feb 2015 - Mar 2016
  • London, United Kingdom
  • Full Time
  • Worked independently as the sole graphic designer of all POS and windows creative for both The White Company and The Little White Company. Responsibilities included: • Re-designing the complete suite of POS and managing monthly and seasonal design updates and artworking on a project-by-project basis thereafter. • Leading creative for seasonal promotions, liaising with the digital team on multi-channel projects to maintain cross-platform consistency. • Visualisation of bespoke window designs. • Concepting and art directing still-life shoots. • Designing direct mailers to support the catalogue. • Setting design templates for both retail and marketing creative to assist in a more efficient turn-around of work.


Mid-weight Graphic Designer


May 2013 - Feb 2015
  • London, United Kingdom
  • Full Time
  • Worked as part of a small team on all POS, windows, events and launch creative and advertising to support both UK and international stores. Responsibilities included: • Design and artwork of product and promotional POS, directional signage and windows for flagship and small stores. • Designing and artworking for large format spaces including hoarding, windows and various other complex retail spaces. • Designing of creative to support store events and collection launches, managing the artwork process of all large format retail graphics for the launch of the Kate Moss ‘14 collection and the design of both denim campaigns in 2014 and 2015. • Large format seasonal photographic updates for all UK and international stores. • Visualisation of window designs for flagship and smaller stores. • Designing UK and international OOH and press advertising.


Mid-weight Graphic Designer

The Bank

Feb 2013 - May 2013
  • London, United Kingdom
  • Full Time


Junior Graphic Designer

The Bank

Jul 2011 - Feb 2013
  • London, United Kingdom
  • Full Time
  • Working as part of a small team with the Creative Director and Art Director, I specialised in the branding, advertising and experiential for Peroni Nastro Azzuro’s UK and global accounts. Responsibilities included: • Designing and managing brand guidelines and toolkits. • Concept, design and artworking of ATL advertising campaigns across print, digital and OOH advertising spaces including Peroni’s AW12 campaign. • Designing a variety of print and digital assets to support and advertise experiential events, including ‘Opera di Peroni’, a collaboration with Go Opera. • Assisting on set of photographic shoots. • Designing and basic build of emails. • Working with the wider creative team on new business pitches.



BA(Hons) Graphic Design

Arts University Bournemouth

Aug 2008 - May 2011
  • Bournemouth, United Kingdom



D&AD Best University Stand Winner


  • Featured at London's D&AD New Blood degree show, where The Arts University College at Bournemouth were awarded 'Best New Blood' 2011