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Do you really want to delete project Topshop - Modelstore AW13 Window?
Do you really want to delete project The White Company - 'The White Weekend' Promotion 2015?
Do you really want to delete project The Bank - Peroni Nastro Azzurro - AW12 ATL Advertising Campaign?
Do you really want to delete project Topshop - 'Meet Your New Jeans' Denim Campaign 2014?
Ellen Danielle Duffy is a London-based freelance graphic designer and creative with experience in branding, print, advertising and art direction. She specialises in retail; within the fields of fashion, lifestyle and kids wear. Over the last 5 years of her career she has worked in both in-house and agency environments, making her a well-rounded and flexible designer. She is a fast-working and enthusiastic individual, passionate about the work she creates and the clients she works with, with a specialism in print and an appetite to expand her skill set into digital and retouching.
Working within the head office creative team, I am required to work independently as the sole designer on all printed retail creative for both The White Company and The Little White Company, in line with the seasonal brochure. Responsibilities include: - POS: tasked with redesigning the complete suite of POS at the start of my career with the brand, I now manage and implement seasonal updates to creative throughout the year. - Seasonal promotions: leading the creative for seasonal promotions, liaising with the digital team on any multi-channel projects to ensure consistency across platforms. - Windows: concepting 2D creative to support the visual merchandising seasonal schemes. - Store events: designing the look and feel of creative to support store events. - Store visits: regular visits to our flagship store with the wider visual merchandising team to assess the presentation of creative.
Working closely with the visual merchandising and marketing teams on POS, creative for retail spaces and ATL advertising, to support all UK and international stores. Responsibilities included: - POS: including the concepting and artworking of POS, directional signage and bespoke creative for flagship stores. - Seasonal promotions: designing the look and feel of seasonal promotions for both UK and international stores. - Large-format graphics: designing and artworking for hoarding, windows and complex retail spaces. - Store events/collection launches: designing the look and feel of creative to support store events. I managed the artworking process of all large-format retail graphics for the launch of the Kate Moss ‘14 collection and the design of both denim campaigns in years 2014 and 2015. - Artworking: bespoke seasonal photographic updates for all UK and international stores. - ATL advertising campaigns: UK and international OOH and press updates. - Store visits: regular visits to our flagship store with the wider visual merchandising team to assess the presentation of creative. - Ad-hoc requests.
Working as part of a 3-man team with the creative director and art director, I specialised in the branding, advertising and events for Peroni Nastro Azzuro’s UK and global accounts. Responsibilities included: - ATL advertising campaigns: creative concepting, briefing retouchers, through to finalisation of artwork for OOH sites, press and digital. - Email marketing campaigns: managing projects from concept stage through to basic coding and distribution. - Experiential events: including branding through to the design of supporting 2D artworks for events. - Brand guidelines & toolkits: managing the design, updates and maintainance of key brand information. - New business pitches: often collaborating with the wider creative team, itching for new business which included concepting, creating visualisations and the build of pitch presentations.
Featured at London's D&AD New Blood degree show, where The Arts University College at Bournemouth were awarded 'Best New Blood' 2011