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ellen hau

EMEA Marketing Manager

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  • CRM
  • Email Marketing
  • Technology
  • Digital Marketing
  • Website Management
  • Display Advertising
  • Agency Management
  • Customer Experience
  • Marketing Automation
  • Retargeting
  • Ecommerce Marketing
  • A/B Testing
  • Global Blue Chip Client Experience
  • Luxury Marketing
  • B2B B2C

Work history


EMEA Marketing Manager


Sep 2013
  • • Website development and management to drive acquisition, sales and user engagement. • A/B experimentation to optimise sales funnel and sign up conversion • Creative and UX agency management • Liaison with digital marketing support team to develop paid search and display strategy • Lifecycle marketing strategy development and management • Launched merchant referral program for PayPal Here • Leading EMEA wide activation strategy for merchants.


CRM & Email Marketing Manager


Aug 2011 - Jul 2013
  • - Responsible for email marketing strategy, including launch of regular editorial newsletters, acquisition and retention programs, behavioural and lifecycle triggered emails - Led team of email marketing professionals, including responsibility for performance reviews - Managed web dev and UX teams to improve sign up journeys for automated designer alerts and newsletters - Responsible for channel's budget and forecasting


Global Customer Marketing Manager


Jun 2008 - Jul 2013
  • Key responsibilities - Manage global eCRM programs: all event-triggered, relying upon an extensive index of dynamic content and multiple data feeds. - Develop new programs to support global marketing and loyalty teams - Write BRDs (business requirement documents): defining marketing strategy, segmentation, contact rules, frequency cap, and creative direction for new programs and optimisation - Campaign analysis and reporting - Budgeting and forecasting