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• Website development and management to drive acquisition, sales and user engagement. • A/B experimentation to optimise sales funnel and sign up conversion • Creative and UX agency management • Liaison with digital marketing support team to develop paid search and display strategy • Lifecycle marketing strategy development and management • Launched merchant referral program for PayPal Here • Leading EMEA wide activation strategy for merchants.
- Responsible for email marketing strategy, including launch of regular editorial newsletters, acquisition and retention programs, behavioural and lifecycle triggered emails - Led team of email marketing professionals, including responsibility for performance reviews - Managed web dev and UX teams to improve sign up journeys for automated designer alerts and newsletters - Responsible for channel's budget and forecasting
Key responsibilities - Manage global eCRM programs: all event-triggered, relying upon an extensive index of dynamic content and multiple data feeds. - Develop new programs to support global marketing and loyalty teams - Write BRDs (business requirement documents): defining marketing strategy, segmentation, contact rules, frequency cap, and creative direction for new programs and optimisation - Campaign analysis and reporting - Budgeting and forecasting