As a lifestyle journalist I’ve been knocking around long enough to remember the halcyon days of print before the blogosphere was just a twinkle in Silicon Valley’s eye. Then, having worked at some of the UK’s best content agencies, I’ve honed my ability to transform content that’s a joy to read into powerful pieces that perform when it comes to sharing, connecting, or generating sales conversions.
Needless to say, my background in editorial storytelling helps me empower brands and connect them with their audience. I have created content for some of the world’s most distinguished brands.
WORK
Bentley, Burgess Yachts, Corinthia Hotels, Chinatown London, Emel + Aris, Harrods, Jumeirah, Red Carnation Hotels, Rocco Forte Hotels, St Christopher’s Place, The Glenlivet, Virgin Atlantic
Projects credited in
- Meet 100 LGBT+ Trailblazers Redefining the Creative IndustryWe asked influential LGBT+ icons to nominate trailblazers who they believe are redefining the creator landscape. The result? A unique and incredible list of 100 trailblazing LGBT+ folk breaking barriers and inspiring change! We’re on a mission to explore and tackle inequalities in the creative industry - this is why we run diversity initiatives, dedicating our curated projects and people sections on The Dots to undersung groups. This brings together an abundance of dazzling work from diverse cr103
Work history
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Account EditorHg2: Hedonist's Guide To...
London, United KingdomFull Time
• At content agency Hg2 I managed client accounts and delivered content strategy and creation for luxury travel and lifestyle brands including Jumeirah, Rocco Forte Hotels, Corinthia Hotels, Red Carnation Hotels
• SEO-optimised blog posts and destination guides, social media posts, B2B & B2C marketing newsletter content, brochure and website copy
• Increased digital presence and web traffic for all clients, created newsletter clicks and sales conversions, grew fans and followers on social media.
Editorial AssistantSevenC3
- London, United KingdomFreelance
Freelance writer and editorial assistant at Seven working on two of their prestige titles, Bentley and Burgess magazines
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Skills
- Editing
- Brand Copywriting
- Copywriting
- Content Features
- Magazine Articles
- Social Meda
- Sub-editing
- Blog Articles
- Content
- Content and Media Writing
Education
Journalism Post GraduateUniversity of The Arts London (UAL)
- London, United Kingdom
Post Graduate Certificate in Fashion and Lifestyle Journalism at The London College of Fashion
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BA Hons) PhotographyUniversity of Gloucestershire
- Cheltenham, United Kingdom