Having held the role of Content Coordinator at Lidl Ireland for almost two years prior to my recent relocation to London, I have a strong background in marketing, grocery retail and food, product & brand content creation and have much experience in creating effective, impactful brand, product & campaign messaging for a wide variety of channels, including digital, print, TV, radio and social media.
I also have well-honed digital content creation skills, having worked as Web Editor at European Supermarket Magazine as well as maintaining my highly acclaimed food website for the past five years.
Work history
Content Coordinator
- Dublin, IrelandFull Time
• Responsible for the creation, coordination and sub-editing of all content for Lidl’s seasonal brochures in ROI & Northern Ireland (Christmas, Easter, Summer, Healthy New Year) which are nationally distributed throughout Lidl’s entire store network and leading Irish broadsheet titles
• Collaborating with stakeholders across the business on marketing angles to source and confirm product details & specifications across the retailer’s everyday and seasonal grocery, home, gardening, DIY, specialist clothing & other miscellaneous ranges. Providing editorial direction and content for campaign & seasonal consumer facing web, video & PR content
• Creation and sub-editing of high-impact reactive campaign, promotional & product-oriented content and coordination of messaging across print publications, press ads, POS, leaflet, TV, video, radio, billboards, PR, owned & paid-for digital and social media
• Liaising with external agencies & influencers and providing creative input and editorial direction on the execution of branded messaging
• Serving as a deputy for all weekly leaflet, press ad & publication proofreading duties
• Compilation and coordination of all recipe imagery & text across weekly and campaign advertising materials. Provision of all food content for Lidl’s Advertising department
• Commissioning of a large bank of recipes for both seasonal & everyday meal occasions. Styling for food and range photography undertaken internally
• Copywriting of all weekly radio ads and promotional food theme/non-food theme TV ads as well as giving editorial input on agency TV & radio scripts where necessary
Extensive sub-editing, administrative & cross-departmental responsibilities
Editorial Assistant
- Dublin, IrelandInternship
- Aer Lingus’ in-flight magazine; reaches approx.1.4 million passengers each issue
• Wrote many news shorts, captions & several full length features, including a guide to Glasgow’s trendiest spots and a trip to a cookery school in Co. Tipperary
• Extensive proofreading, fact-checking & sub-editing responsibilities with both Cara and other titles at IMAGE Publications including Garden Heaven, a premium Irish gardening title
• Undertook extensive photo research, acting as a liaison between photographers, contributors and the magazine
• Liaising with readers & contributors on contest entries, editorial submissions and general queries
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Skills
- Ad Copywriting
- Script Writing
- Advertising Content
- Digital Content
- Photo Styling
- Coordinating Photoshoots
- Recipe Development
- Content Marketing
- Content Editing
- Campaign Development
Education
Certificate in Online Marketing Fundamentals
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MSc in Business & Management
- Dublin, Ireland
Modules included Marketing Management, Social Entrepreneurship, Research Methods, Operations Management & Negotiation Theory & Practice.
I achieved a first-class result for my 15,000 word qualitatively-researched thesis on ‘The People’s Palace and The Pride of The Liberties: A Study of The Fumbally Café & Stables’
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Awards
Advertising Campaign Award
I was part of the Marketing team at Lidl which won the All Ireland Marketing Advertising Campaign Award for the retailer's 2016 Christmas campaign.
For this campaign, I created, sourced & sub-edited all content for two seasonal brochures (cumulative page total: 104 pages); framed & provided editorial direction on owned & paid digital/video content; wrote all promotional product radio scripts and ensured tie-in with the campaign theme across POS, activations, radio, digital takeovers and print materials.Shortlisted in the category of best 'Health & Lifestyle' blog
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