Ellen Stokinger

Retail Service Project Coordinator

  • LocationLondon, United Kingdom



  • Account Management
  • Design
  • Project Management
  • User Experience
  • Relationship Builder
  • Omnichannel Strategy
  • Digital Customer Experience

Work history


Retail Service Project Coordinator


Aug 2015
  • - Enhancing the Digital Customer Experience through the planning and implementation of Omni-channel initiatives such as online/ offline inventory merge, collect-in-store, etc. - Collaborating with IT Solutions Teams and Digital Commerce Teams to optimise the in-store technology and Customer Service offered • Constantly researching for latest developments in retail/ technology and presenting to in-house stakeholders


Beauty Account Coordinator


Mar 2014 - Jul 2015
  • - Organised the launch of Burberry Beauty on numerous Pure Players and defined online product assortment - Collaborated with Digital Manager to perfect the look of Burberry’s brand rooms across 3rd party/ Pure Players - Marketing to animate brand rooms to establish Burberry’s presence across 3rd Party and Pure Player brand rooms - Prepared launch of Burberry’s most iconic fragrance ‘My Burberry’: forecasting/ order-tracking/ delivery/ Sell-in/ Sell-out reporting. - Responsible for tracking budget vs. target in key markets


Category Management & Intern

Estee Lauder Travel Retail

Jun 2013 - Mar 2014
  • - Actively took on a variety of digital research projects during the 7-month absence of the Digital Director - Advised key retailer on digital shelf labelling strategy to optimize service and customer’s high touch experience - Proposed solutions for digital point-of-sale technology to one of the major Travel retailers - Accomplished 5% range efficiency increase at a key retailer by identifying low-selling units



Strategic Marketing, Sales Management, Advertising, Consumer Behaviour

London School of Business and Finance

Aug 2012 - Dec 2013
  • MSc Strategic Marketing and Sales Management


Strategy, Leadership Change Management, Sales Management, Service Marketing, Brand Management, Inves

European School of Business

Aug 2010 - Apr 2012
  • BSc International Management


Accounting Finance, Production Operations Management, Data Analysis, Economics, Advertising

Lancaster University

Aug 2008 - May 2010
  • BBa Hons Management