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- Enhancing the Digital Customer Experience through the planning and implementation of Omni-channel initiatives such as online/ offline inventory merge, collect-in-store, etc. - Collaborating with IT Solutions Teams and Digital Commerce Teams to optimise the in-store technology and Customer Service offered • Constantly researching for latest developments in retail/ technology and presenting to in-house stakeholders
- Organised the launch of Burberry Beauty on numerous Pure Players and defined online product assortment - Collaborated with Digital Manager to perfect the look of Burberry’s brand rooms across 3rd party/ Pure Players - Marketing to animate brand rooms to establish Burberry’s presence across 3rd Party and Pure Player brand rooms - Prepared launch of Burberry’s most iconic fragrance ‘My Burberry’: forecasting/ order-tracking/ delivery/ Sell-in/ Sell-out reporting. - Responsible for tracking budget vs. target in key markets
- Actively took on a variety of digital research projects during the 7-month absence of the Digital Director - Advised key retailer on digital shelf labelling strategy to optimize service and customer’s high touch experience - Proposed solutions for digital point-of-sale technology to one of the major Travel retailers - Accomplished 5% range efficiency increase at a key retailer by identifying low-selling units
MSc Strategic Marketing and Sales Management
BSc International Management
BBa Hons Management