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Ellie Baily

Digital Designer

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About me

Digital designer, degree educated with over twelve years experience; specialising in e-commerce. Have worked in house and agency side with experience managing a small team. My past work has encompassed responsive email design, responsive front end web design, UI, art-working and retouching, digital art-working, digital marketing and social media. Great knowledge of capabilities and limitations of web technologies. I am a diligent, hard working, colour obsessed, pixel loving designer.

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  • Fashion
  • Advertising
  • Art Direction
  • Design
  • Illustrator
  • Photoshop
  • E-commerce
  • Email
  • Digital Online Design
  • Digital Maketing

Work history


Digital Designer


Aug 2016
  • London, UK
  • Freelance
  • The Body Shop Tesco (online)


Senior Designer

Steel London

Dec 2012 - Jul 2016
  • Full Time
  • Designing for award winning Steel London, a digital marketing agency. Lead designer on the Debenhams account. Creating beautiful, functional, responsive email design, also front end web design, digital ads, banners and social media campaigns. I was senior creative managing the team producing UK, Irish and international email design for Debenhams which included their retail, finance and insurance sectors. Designs for Debenhams retail and beauty brands include; Dior, YSL, Benefit, Bareminerals, Bobbi Brown, Clinique, Urban Decay, Elizabeth Arden and more. Other brands I worked on at Steel London included TalkTalk, Greggs, Capital & Counties Properties PLC (Capco) owners of Covent Garden, NBC Universal and Virgin Wines. Part of my role included quality assurance, art directing and supervising. I also worked on a team to develop email modules and templated structures for Debenhams.


Digital Designer


Jul 2011 - Dec 2012
  • Full Time
  • Worked closely with the Creative Director and e-commerce team. My key responsibilities were ensuring the website reflected all current trading activity. Designing all digital branding & marketing material. Producing weekly emails in line with marketing and trading calendars, creating new templates where necessary. Liaising closely with colleagues from different departments (merchandising, visual merchandising, buyers, design) to ensure consistency and the best response from briefs. Providing specialist digital design for all new projects such as homepage, basket and checkout page redesigns and personalised cards. Monitoring competitors to ensure that Paperchase remained innovative, aspirational and the market leader. Planning and implementing marketing strategies for Pinterest, Facebook, Twitter & the Paperchase blog. Organising any large photo shoots (e.g. Christmas 2012) which included sourcing locations and photographers, planning each shot and selecting products. Art directing and photography on small shoots for the website. Affiliate banners and selected press advertising.


Head of Design & Online Promotions

Hub London

Oct 2007 - Oct 2011
  • Full Time
  • Hub offers Application Development, Digital Production and Strategy, and Web Design and Development. My role as Head of Design included front end web design, basic programming, e-shots, print and branding. Also involved overseeing new projects from start to launch, supervision of online marketing and promotional graphics on twitter, blogs and Facebook. Managing a small team supervising and briefing them in design, marketing and online promotions. Worked with the developers and programmers in the team as well as Freelancers to ensure projects were successfully completed. Clients included; Nexus PR, Timebased Events, Helen Bamber Foundation, Dairy Farming and Zolfo Cooper.


Web Designer


Sep 2004 - Sep 2007
  • Full Time
  • An online furniture company - ranked previously in The Sunday Times Fast Track 100. Responsibilities were online visual merchandising, content management, graphic and catalogue design. I also implemented search engine optimisation and helped with management of the pay-per-click accounts. In addition I also directed several photo shoots.



Foundation Degree in Art Design

Norwich University of the Arts

Jul 2016 - Jul 2016


Graphic Design

Birmingham City University

Sep 2001 - Jun 2004
  • Visual Communications


A’ Levels

Notre Dame RC High School

Jul 1998 - Jul 2016
  • 4 A’ Levels; Including Graphic Design and Communications, Art and Design; Historical and Critical and English Literature. 10 GCSE’s (grades A to B)