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Account manager by title but doing a hybrid role with planning including research, brief and strategy development and presenting for BTL work on Birds Eye. Work on Northern European shopper toolkits for an alcohol brand, UK toolkits for Birds Eye and TTL advertising for Frankie & Benny's (The Restaurant Group) developing the strategy and shopper journey, client liaising and project managing. Set up client engagement tools looking at competitors and market trends.
Blogged whilst away about Coca-Cola's brand perception and campaign in the countries I was in, questioning whether it is possible to have global campaigns.
AE on BTL Samsung Mobile team and TTL Samsung Digital Imaging team. Owned and managed all launch and in store comms for Samsung Experience Stores opening including application of Samsung’s Winning in Store Principles to comms. Community managed 50 families for Samsung K Zoom phone launch. Part of the Retail Experience (RX) taskforce, designed to help promote RX within the agency and to the wider network. Set up weekly innovation doc which shared interesting new technologies and campaigns within the agency
Graduate role gained through the SSX Lift Pitch Grad Scheme. Assisted AD on HTC Mobile EMEA Toolkits for retail and trade including researching and writing target audiences and shopper journey. Assisted on content production from Marine Stewardship Council "QR code sushi". Wrote weekly competitor review for clients and contributed biweekly to the agency blog.
A levels and GCSEs
Pass with credit