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• A unique role at within the PR team at Refinery29 focusing on PR and project management • PR/project management support for global/national events. Working directly with the EVP of communications from ideation, to ensure all events were executed seamlessly and garnered maximum publicity • Writing in depth media strategies, press releases/pitches and developing new angles • Managing and maintaining relationships with media, influencers, brand partners whilst identifying ongoing opportunities for collaboration • Strategic planning to develop marketing activation calendar, and implementation of PR strategy for first-ever book launch. Including an international book tour of events, influencer social bomb and pre-order incentive campaign, which ensured we hit our goal of being a New York Times bestseller list (twice!) • Developing a strong network of industry and social influencers to support the brand at events and for brand initiatives • Guest list management, front of house management and media/VIP escorting at events • Talent casting for digital campaigns, co-branded partnerships and event attendance • Point for VIP/influencer liaison, booking travel and dressing • Budget and event calendar management, with the ability to manage multiple projects at a time • Social media strategy and campaign implementation for all special projects • Managed PR intern, ensuring obtained press report was up to date at all times • Managed cross departmental communication and reporting to the executive team
- Account executive/logistical project manager on a large philanthropic partnership with Jeff Koons and the United Nations Foundation - Worked account director to develop strategic media planning and proposals for PR activity and events to secure digital and print coverage - Brainstorm ideas for client features, innovative initiatives and events - Cultivated new relationships with members of the press, influencers and other notable public figures to expand publicity - Developed full, detailed strategies and posting schedules for client social media accounts, maintaining brand voice and tone - Guest list and front of house management for a wide range of events - Coordinating dressing and travel arrangements for VIPs - Organizing press trips for media - Maintaining clippings and weekly press report
¥ Worked with content manager, PR and marketing team to generate marketing material across digital platforms. Curated series of interviews and articles for the UO community and blog, focusing on new young designers, creatives and musicians
- Worked within small team to plan a complete PR and marketing strategy for digital, offline and outdoor projects to run through the end of 2013 - Wrote content for all e-commerce platforms and communications, as well as all internal communications, press releases, external publications, advertorials and copy for social media platforms - Developed new partnerships with bloggers, digital journalists and influencers to create affiliate contacts and press to ensure the Warehouse brand was promoted effectively online