Projects
- 29RoomsCelebrating 10 years of Refinery29 by hosting 29Rooms, a wild, interactive funhouse highlighting style and culture through installations, one-of-a-kind performances, virtual-reality experiences, music, and more. VIP event hosted by Drew Barrymore, Alexa Chung, Zoe Kravitz and Basement Jaxx Djed. Set in a Brooklyn warehouse, featuring 29 individual rooms, each curated by a hand-picked selection of partners and artists including a polka-dotted confetti tornado celebrating Minnie Mouse (Disney), an
Work history
Special Projects Executive
• A unique role at within the PR team at Refinery29 focusing on PR and project management
• PR/project management support for global/national events. Working directly with the EVP of communications from ideation, to ensure all events were executed seamlessly and garnered maximum publicity
• Writing in depth media strategies, press releases/pitches and developing new angles
• Managing and maintaining relationships with media, influencers, brand partners whilst identifying ongoing opportunities for collaboration
• Strategic planning to develop marketing activation calendar, and implementation of PR strategy for first-ever book launch. Including an international book tour of events, influencer social bomb and pre-order incentive campaign, which ensured we hit our goal of being a New York Times bestseller list (twice!)
• Developing a strong network of industry and social influencers to support the brand at events and for brand initiatives
• Guest list management, front of house management and media/VIP escorting at events
• Talent casting for digital campaigns, co-branded partnerships and event attendance
• Point for VIP/influencer liaison, booking travel and dressing
• Budget and event calendar management, with the ability to manage multiple projects at a time
• Social media strategy and campaign implementation for all special projects
• Managed PR intern, ensuring obtained press report was up to date at all times
• Managed cross departmental communication and reporting to the executive team
Nadine Johnson
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- Account executive/logistical project manager on a large philanthropic partnership with Jeff Koons and the United Nations Foundation
- Worked account director to develop strategic media planning and proposals for PR activity and events to secure digital and print coverage
- Brainstorm ideas for client features, innovative initiatives and events
- Cultivated new relationships with members of the press, influencers and other notable public figures to expand publicity
- Developed full, detailed strategies and posting schedules for client social media accounts, maintaining brand voice and tone
- Guest list and front of house management for a wide range of events
- Coordinating dressing and travel arrangements for VIPs
- Organizing press trips for media
- Maintaining clippings and weekly press report
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Skills
- Fashion
- Events
- Marketing PR
- Promotional Event
- Social Event
- Events PR
- Management
- Marketing Strategy
- Social Media Marketing
- Coordination
- Event Organisation
- Communications
- Media Relations
- Office
- Social Media
Education
Fashion Journalism
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Ba Hons