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Content focused role undertaking keyword/market/competitor analysis. Using Google Analytics, Majestic SearchMetrics & other tools to optimise webpages. Delivering technical SEO audits, and quantifiable link-building content campaigns. Focusing on Fashion clients, the like of New Look, Barbour, Ralph Lauren, John Lewis & Gemporia.
Due to the success in my dual role as Brand Lead for Sportswear and Brand Marketing Lead for football, I was promoted to the retail and brand marketing assistant manager role. Responsible for business growth & development, managing and maintaining the marketing plan and identifying market opportunities in line with business strategy, managing weekly communications and KPI reports to key global leaders. As well as overseeing local social channels via Sprinklr.
While overlapping previous roles I was responsible for developing & executing 3 large scale marketing events, aimed at growing and retaining the target demographic, leading to a 57% increase in engagement around the brand. Building a bespoke database and leverage CRM data to monitor marketing activity and results. Producing comprehensive data driven reports, presenting them to the senior leadership teams and creating brand relevant digital content leveraging onsite, email and social, in the form of bespoke user generated content.