About me
I like to make things and solve problems. I particularly like to make things that solve problems. I started my career at Leo Burnett, under Justin Tindall, where Cannes Lions recognised my then creative partner and I as 'Best Young Creative Team' in the UK two years running - our first two years in advertising. Meanwhile, Leo Burnett became the most-awarded advertising agency in the world. I've since worked under Nick Bell at Fallon and Monty Verdi and Claire baker at Drum - tackling briefs from some of the world's biggest brands, and creating work recognised by awarding bodies around the world. I'm currently working alongside the lovely Will Thacker at 20something. In my spare time, you'll find me playing rugby, hanging from gymnastics rings, scaling bouldering walls and spending time with my family and my dog. My philosophy is simple: make things that change things. Advertising can build or burn bridges between businesses and people. I always try to build one that adds value to a person's life.
Projects
- TeachingAdvertising is a tough industry to get into. Whilst I don't claim to be a samurai, over the years I've helped students get placements, jobs, and even awards. I work with organisations like Speakers for Schools and The Diana Award to give direction to young, bright, ambitious people. Over the years, I've created a few online resources for young people interested in a creative career: (Publication above is Want A Creative Job) The Job Pod - What is an Advertising Copywriter? Where to start i
- Chelsea FCHelping Chelsea take aim at a new generation of fans, for whom football is bigger than a 90-minute game. 'The New Wave' - Chelsea's 2021 strip launch, aims to make them synonymous with fashion and culture, and cement them as “the London premiership club”. Promoting a kit made entirely from recycled plastic bottles, the hero film hit 3-million organic views in 24-hours. Creative Direction: Will Thacker Design: Samuel Guillotel, Rory Stiff, Casey Highfield
- Another Tee20something wanted to do its small bit for the planet. Carbon offsetting is far too transactional. The aim was to build in emotion, reward, and subtle bragging rights. We turned to the t-shirt - something relatable to all. We created Another Tee. Another Tee plants 24 mangroves each time it's sold. Mangroves are 5x more effective at absorbing carbon than land-based trees. In their short lifetime, these 24 mangroves will absorb more CO2 than the average EU person creates each year. What's more,
- FIFA21Each year, EA sports launches FIFA via a ‘World Premiere’ - a mass, physical-attendance event. But 2020 was no ordinary year, FIFA21 called for no ordinary launch. Inspired by live Twitch streams and records, we created 'The Boot Room'. This was a content series that featured players facing off against each other on the iconic game. Not to mention some familiar faces that joined to host each match. The Boot Room has published seven episodes across multiple platforms. With over 5 million views
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Projects credited in
- EA Games FIFA21Welcome to the “Boot Room”, a digital take-over centring around episodic content, created to support the global launch of FIFA21. We partnered with KODE Media to develop a distinctive visual system influenced by both modern and retro gaming animation styles. The result: a series of long and short format films featuring players and hosts such as Phil Foden, Erling Haaland, Samantha Kerr, Georgia Stanway, Bastian Schweinsteiger, Ashley Cole, Javier Zanetti, Alex Scott and Gary Lineker. Each epis3
- EA Games UFC 4To announce Anthony Joshua’s arrival into the new UFC 4 game we formed an integrated team with Kode Media to deliver a launch campaign. With strategy, writing, design and directorial input from the point of briefing, time and cost efficiencies are significant; this project was delivered in just three weeks. The film features AJ training, with his voice telling the unfiltered story of himself as a fighter. As we hear AJ tell his story we see striking, glitchy animations atop the footage, nodding
- McGuigan WinesMcGuigan wines were looking to renew their partnership with Timeless Entertainment on UKTV Drama but they needed a creative refresh. More importantly, they needed a strategic thread that worked across channels. The supermarket wine-wall can be a daunting place and Brits often fear 'getting wine wrong'. We evolved McGuigan's existing brand line 'Bring a McGuigan' to resonate with this. ‘No dramas, when you bring a McGuigan’ re-assures you that if it has McGuigan on the label, you can’t go far w3
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Work history
Creative20something
London, United KingdomFull Time
Working across all clients.
CreativeDrum
- London, United KingdomFull Time
Worked primarily on: Audi, McDonald's, Anthony Nolan. Pitch wins: Jura.
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Skills
- Advertising
- Creative Stragegy
- Brand Creative Strategy
- Copwriting
- Copyediting
- Art Direction
- Creative Direction
- Concept Generation
- Digital Marketing
- Social Media Marketing
Education
U
U
BA Honors Creative AdvertisingUniversity of Lincoln
- Lincoln, United Kingdom
Awards
D
D
ShortlistDesign Week Awards
EA Sports FIFA21 - 'The Boot Room'M
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Finalist - Chelsea FCMusic and Sound Awards
Chelsea FC - The New Wave+ Show more