Elodie FLOCHLAY
Available

Elodie FLOCHLAY

Marketing ManagerLondon, United Kingdom
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Elodie FLOCHLAY
Available

Elodie FLOCHLAY

Marketing ManagerLondon, United Kingdom
About me
Marketing specialist with 5 years of demonstrated experience in the e-commerce industry. Proactive, creative and results-oriented, I specialise in the management of 360° localised marketing campaigns to develop a strong brand image, increase conversions and customer acquisition for European and international markets.
Projects credited in
  • Boden Icons Campaign Summer 2017
    Boden Icons Campaign Summer 2017Catalogue and email versioning
  • Boden Christmas Catalogue
    Boden Christmas CatalogueBoden Christmas 18 catalogue
  • AW18 Launch
    AW18 Launch
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Work history
    C
    C
    Marketing ManagerCharles Tyrwhitt
     - London, United KingdomFull Time
    As part of both the retention and acquisition teams, I was responsible for the planning, coordination, execution and delivery of the offline marketing campaigns (TV & catalogues) and the localisation of online marketing campaigns for the French market. My goals were to adapt the strategies to the local market, develop a strong brand image and improve sales and business profits. +Adapted the UK marketing strategies and brand campaigns to the market. +Set localised marketing calendars based on current trade plans. +Assisted in the management of the print agency. +Worked closely with the digital teams (Email, Paid Search, Social Media, Affiliates) to adapt and optimise the online marketing campaigns. +Managed brand, blog and influencer partnerships to increase brand awareness. +Ownership of the overall French market performance and report on KPIs.
    Boden logo
    Boden logo
    International Marketing Campaign ManagerBoden
     - London, United KingdomFull Time
    +Managed effectively a team of two persons. +YoY +26% growth demand and +43% NC acquisition for France and Australia due to digital channel successful optimisations, increased localisation across channels, great PR and influencers results. Only markets to have a double-digit demand growth. +Managed the email marketing calendar and localised content for France and Australia: +25% channel demand growth. Only these markets were up vs 2018. +Led the UGC webpage project for 3 markets resulting in an increased navigation link engagement by an average of 20%, increased orders by 25% and revenue per visit by 4.2%. +Managed the marketing agency in charge of the KOLs activities and Weibo social media content to grow brand awareness in China. +Assisted in the relaunch of the GlobalE solution for China & other Asian countries to optimise the shopping experience (local currency, localised messages, international shipping options). +Responsible of digital strategy optimisation.
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Skills
  • Campaign Management
  • Localisation
  • Social Media
Education
    London South Bank University logo
    London South Bank University logo
    MSc Marketing CommunicationsLondon South Bank University
     - London, United Kingdom