? BRAND EVENTS: Conceived and developed full 360° packages for 3 axes brand events with a client experience concept based on a customer insight to increase brand equity ? ACTIVATION: Designed and developed 360° packages for skincare animations ? PROMOTION: Developed GWP and promotional sets ? PRODUCTS: Developed a 17 products capsule collection as part of a partnership with a retailer Achievements: 360° ANIMATION PLATFORMS 2015: Lancôme 80 years Anniversary, Global Cleansing Event, Travel Retail Eyes animation, Toner Animation targeting young people in China. 360° ANIMATION PLATFORMS 2016: Génifique Animation, Summer Brand Event INSTITUTIONAL OFFER: Absolue gifting and wrapping, Global Art of Sampling (perfumes, makeup, skincare) ORGANIZATION: Defined competitive intelligence template and project management tools
? OPERATIONAL MARKETING: Defined the client experience concept, and coordinated and managed the 360° platforms coherence (launches and catalogue). Consolidated worldwide launches reports ? PROMOTION: Developed GWP and promotional sets ? CATEGORY MANAGEMENT: Implemented category management: turnover analysis by country/ franchise/ SKU ? STRATEGY: Defined strategic guidelines for marketing plan conception and investment priorities per area ? ORGANIZATION: Defined global 360° retroplanning including all services deadlines (product development, artistic direction, merchandising, education, PR, digital, animations, worldwide subsidiaries) Achievements: 360° LAUNCH PLATFORMS 2014: KissKiss Relaunch, Lingerie De Peau 360° ANIMATIONS PLATFORMS 2014: Terracotta, Summer, Global Foundations Event 360° LAUNCH PLATFORMS 2015: Terracotta Joli Teint, KissKiss Balm, Cils D’enfer So Volume, Météorites Baby Glow, Parure Gold Relaunch 360° ANIMATIONS PLATFORMS 2015: Terracotta, Summer, Parure Gold, Météorites, MakeUp Event ORGANIZATION: Defined process for our team, retroplanning for all services involved on product launches and animations, marketing brief template, competitive intelligence template, subsidiaries qualitative and quantitative feedback template.
? Designed the firm commercial proposal for the luxury industry ? Coordinated and led customer marketing projects ? Developed relational marketing plans and loyalty programs ? Created and managed the firm project: « How to get the collaborators to be involved in the trends and marketing innovations intelligence » ? Structured a multichannel simulation tool to define salespersons’ goals ? Optimized the centralized management process for salespersons incentives system Achievements: SONIA RYKIEL – GALERIES LAFAYETTE – PRINCESSE TAM TAM – COMPTOIR DES COTONNIERS – …
? Designed and settled a customer relationship management system centralized at the holding level ? Analyzed strategies to optimize client experience within the points of sales ? Led the change management and trained salespersons to new procedures Achievements: HERMES INTERNATIONAL – DEVANLAY LACOSTE – L’OREAL LUXURY PRODUCTS DIVISION PACIFIC ASIA
? Designed products’ mix marketing: concepts, formulas, designs, packagings, prices, communication, launching tools ? Coordinated development in a 360° approach with agencies for multiple ranges ? Interpreted market evolutions (of which NPD panels), competition, trends, benchmarking ? Evaluated the financial viability of projects and followed up budgets Achievements: SKIN MINERALS FOR MEN: Participated in the brand launch. FATHER’S DAY POUCH 2009: Designed and developed to the shops delivery. WOMEN SKINCARE PACKAGINGS: Designed secondary packaging for the range repositioning
? Designed entirely and managed budget for the pre-launch training programs and tools ? Managed the logistic and the operational follow-up on the brands Viktor&Rolf, Giorgio Armani, Emporio Armani, Armani Privé, Cacharel, Diesel ? Supported subsidiaries in the training programs and tools development ? Organized internal events Achievement: EMPORIO ARMANI DIAMONDS FOR HER: Developed and created training kit and related book. DIESEL FUEL FOR LIFE: Planned training days for the European subsidiaries Training Directors.
Master Management Consulting
BBA International Management