Elodie Koeberle

Senior project manager - Animation & retail marketing - Lancôme International - L'Oréal Luxe

  • LocationShanghai, China



  • Advertising
  • Events
  • Branding
  • Promotions
  • Brand Management
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Problem Solving
  • Strategic Planning
  • Powerpoint
  • Ideas Development
  • Competitor Strategy
  • Concept and Product Development
  • Trends Insight

Work history


Senior Project Manager Animation & Retail Marketing Lancôme International

L’oréal Luxe

Jan 2015 - Dec 2015
  • ? BRAND EVENTS: Conceived and developed full 360° packages for 3 axes brand events with a client experience concept based on a customer insight to increase brand equity ? ACTIVATION: Designed and developed 360° packages for skincare animations ? PROMOTION: Developed GWP and promotional sets ? PRODUCTS: Developed a 17 products capsule collection as part of a partnership with a retailer Achievements: 360° ANIMATION PLATFORMS 2015: Lancôme 80 years Anniversary, Global Cleansing Event, Travel Retail Eyes animation, Toner Animation targeting young people in China. 360° ANIMATION PLATFORMS 2016: Génifique Animation, Summer Brand Event INSTITUTIONAL OFFER: Absolue gifting and wrapping, Global Art of Sampling (perfumes, makeup, skincare) ORGANIZATION: Defined competitive intelligence template and project management tools


International Make Up Business Developer Guerlain International


Sep 2013 - Dec 2014
  • ? OPERATIONAL MARKETING: Defined the client experience concept, and coordinated and managed the 360° platforms coherence (launches and catalogue). Consolidated worldwide launches reports ? PROMOTION: Developed GWP and promotional sets ? CATEGORY MANAGEMENT: Implemented category management: turnover analysis by country/ franchise/ SKU ? STRATEGY: Defined strategic guidelines for marketing plan conception and investment priorities per area ? ORGANIZATION: Defined global 360° retroplanning including all services deadlines (product development, artistic direction, merchandising, education, PR, digital, animations, worldwide subsidiaries) Achievements: 360° LAUNCH PLATFORMS 2014: KissKiss Relaunch, Lingerie De Peau 360° ANIMATIONS PLATFORMS 2014: Terracotta, Summer, Global Foundations Event 360° LAUNCH PLATFORMS 2015: Terracotta Joli Teint, KissKiss Balm, Cils D’enfer So Volume, Météorites Baby Glow, Parure Gold Relaunch 360° ANIMATIONS PLATFORMS 2015: Terracotta, Summer, Parure Gold, Météorites, MakeUp Event ORGANIZATION: Defined process for our team, retroplanning for all services involved on product launches and animations, marketing brief template, competitive intelligence template, subsidiaries qualitative and quantitative feedback template.


Customer Marketing Strategy Consultant

Velvet Consulting

May 2011 - Aug 2013
  • ? Designed the firm commercial proposal for the luxury industry ? Coordinated and led customer marketing projects ? Developed relational marketing plans and loyalty programs ? Created and managed the firm project: « How to get the collaborators to be involved in the trends and marketing innovations intelligence » ? Structured a multichannel simulation tool to define salespersons’ goals ? Optimized the centralized management process for salespersons incentives system Achievements: SONIA RYKIEL – GALERIES LAFAYETTE – PRINCESSE TAM TAM – COMPTOIR DES COTONNIERS – …


Luxury & Retail Consultant

CGI Business Consulting

Apr 2010 - Apr 2011
  • ? Designed and settled a customer relationship management system centralized at the holding level ? Analyzed strategies to optimize client experience within the points of sales ? Led the change management and trained salespersons to new procedures Achievements: HERMES INTERNATIONAL – DEVANLAY LACOSTE – L’OREAL LUXURY PRODUCTS DIVISION PACIFIC ASIA


Giorgio Armani International Marketing Skincare Junior Product Manager International Marketing Giorgio Armani

L’oréal Luxe

Jan 2008 - Dec 2008
  • ? Designed products’ mix marketing: concepts, formulas, designs, packagings, prices, communication, launching tools ? Coordinated development in a 360° approach with agencies for multiple ranges ? Interpreted market evolutions (of which NPD panels), competition, trends, benchmarking ? Evaluated the financial viability of projects and followed up budgets Achievements: SKIN MINERALS FOR MEN: Participated in the brand launch. FATHER’S DAY POUCH 2009: Designed and developed to the shops delivery. WOMEN SKINCARE PACKAGINGS: Designed secondary packaging for the range repositioning


Fragrances Training Project Manager International Retail & Services Designers’ Brands

L’oréal Luxe

Jan 2007 - Dec 2007
  • ? Designed entirely and managed budget for the pre-launch training programs and tools ? Managed the logistic and the operational follow-up on the brands Viktor&Rolf, Giorgio Armani, Emporio Armani, Armani Privé, Cacharel, Diesel ? Supported subsidiaries in the training programs and tools development ? Organized internal events Achievement: EMPORIO ARMANI DIAMONDS FOR HER: Developed and created training kit and related book. DIESEL FUEL FOR LIFE: Planned training days for the European subsidiaries Training Directors.



Chinese Language

Donghua University Shanghai

Jan 2016 - Jan 2016
  • Intensive program


Major Marketing Strategy

EM Lyon Business School

Aug 2009 - Mar 2010
  • Master Management Consulting


Major International Marketing

ESSEC Business School

Aug 2004 - Dec 2008
  • BBA International Management


Strategic Brand Management

Singapore Management University

Jul 2007 - Dec 2007
  • Exchange program