Bilingual French / English Digital Marketer with strong knowledge of the UK and FR media landscapes and significant experience in both Performance/Acquisition and Brand/Retention Marketing. Strategic thinker with a particular interest in developing new ways for consumers to interact with brands, using a range of media that will reinforce each other while using best in class measurement to assess ROI and business impact.
Planning and overseeing strategy, implementation and optimization of Digital marketing activity for some of the largest and boldest advertisers in the UK. ? Creating and implementing digital strategies and delivering the resulting campaigns across Display, Search, Social, Mobile, Content, Email using Attribution, Viewability and Econometrics to impact both online and retail results Leading best practice and knowledge for both client and agency side.