Eloise Smith

Executive Creative DirectorUnited Kingdom
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Eloise Smith

Executive Creative DirectorUnited Kingdom
About me
Since joining Lowe Profero in Jan 2014, we've become part of the Lowe network, won 11 accounts, lost 1 account, had a 50% pitch win ratio, created a 360º global campaign for the Syfy Channel, won a raft of awards including a Brand Republic Grand Prix, built a tweeting teapot, hired some lovely new people and had record profits. A great team effort. Previous to Lowe Profero, I've worked across digital, integrated and ATL agencies, from start ups to big networks, on everything from FMCG, to cars, to retail, to fashion. I'm a member of the BIMA executive board, speaker at SheSays, juror on D&AD, Eurobest and Creative Circle.
Projects
  • Evian PlaygroundEVIAN PLAYGROUND: AN INTERACTIVE SNOW-MAKING INSTALLATION Problem: In the post-holiday, grey gloom of January 2013, how do you engage London’s commuters with the purity and ‘live young’ spirit of evian? Solution: Banish back-to-work blues by installing adult-sized, snow-making playgrounds across London. From Canary Wharf to the City of London, evian got Londoners swinging and seesawing as high as they could to kinetically power the snowfall. The more they played, the more snow fell. Media: The activity was supported by PR, social media and a digital outdoor media teaser campaign. Results: Covered in 30+ publications (from the Daily Mail and Financial Times to the Huffington Post) 30,000 new Facebook likes in two weeks
  • CARTE NOIREThe Carte Noire Readers Problem: How do you get busy middle-aged women to engage with a seductive French coffee brand? Solution: Desirable actors read literary love scenes in coffee break sized online content. Media: Branded content, website, reading events. Promoted by print and online advertising, direct mail, PR, radio and a partnership with Penguin Books. Shared via Facebook and Twitter. Results: UK sales up 20% 150,000 website hits 2,000+ incoming links Commissioned for a 2nd season. Role: Creative lead
  • CITROEN DS3CITROEN DS3 IS NOT Campaign to celebrate Citroen DS3 winning Top Gear Car of the Year. Sales increased 50% during the campaign.
Projects credited in
  • DFE - Reporting Child Abuse - Sexual - OnlineAGENCY --- George & Dragon CREATIVE DIRECTOR --- Eloise Smith CREATIVES --- Mark Meehan & Steve Drew AGENCY PRODUCER --- Gemma Hall PRODUCTION COMPANY --- Partizan PRODUCER --- Leo Green ANIMATOR --- Alex Bernas
  • DFE - Reporting Child Abuse - Physical - OnlineAGENCY --- George & Dragon CREATIVE DIRECTOR --- Eloise Smith CREATIVES --- Mark Meehan & Steve Drew AGENCY PRODUCER --- Gemma Hall PRODUCTION COMPANY --- Partizan PRODUCER --- Leo Green ANIMATOR --- Alex Bernas
  • Citroen VansCommissioned by Euro RSCG (now Havas Worldwide) the brief was to bring a bit of humourous airline glamour to the vans business.
Work history
    Executive Creative Director
    Creative DirectorHavas Group
     - 
    2012 on - Creative Director for Kraft UK, Evian UK, Seagate and social media projects. 2010 - 2011 - Creative Director for Citroen UK, running 360 campaigns from brand to retail. 2010 - Won global digital advertising account for Chivas Regal.
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Skills
  • Advertising
  • Art Direction
  • Design
  • Creative Direction