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Eloise Smith

Executive Creative Director

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About me

Since joining Lowe Profero in Jan 2014, we've become part of the Lowe network, won 11 accounts, lost 1 account, had a 50% pitch win ratio, created a 360º global campaign for the Syfy Channel, won a raft of awards including a Brand Republic Grand Prix, built a tweeting teapot, hired some lovely new people and had record profits. A great team effort. Previous to Lowe Profero, I've worked across digital, integrated and ATL agencies, from start ups to big networks, on everything from FMCG, to cars, to retail, to fashion. I'm a member of the BIMA executive board, speaker at SheSays, juror on D&AD, Eurobest and Creative Circle.


  • Advertising
  • Art Direction
  • Design
  • Creative Direction

Work history


Executive Creative Director

Lowe Profero

Jan 2014


Creative Director

Havas London

Apr 2010 - Dec 2013
  • 2012 on - Creative Director for Kraft UK, Evian UK, Seagate and social media projects. 2010 - 2011 - Creative Director for Citroen UK, running 360 campaigns from brand to retail. 2010 - Won global digital advertising account for Chivas Regal.


Creative Lead

Work Club

Mar 2008 - Apr 2010
  • Creating everything from branded content, websites, online advertising to print and TV advertising for clients including Nokia, Kraft, Sony BMG and Pizza Express.




Jan 2007 - Feb 2008
  • Media: Digital content, websites, online films, online advertising, interactive advertising, mobile advertising and applications, web applications, digital posters, widgets, games. Clients: Johnnie Walker, Smirnoff, Coca-Cola, Nike, Unilever.


Art Director & Copywriter

St Lukes Communications

Jul 2004 - Dec 2006
  • Media: TV, print, virals Clients: Clarks, BT, Magic FM, Ann Summers, Divine Chocolate, H Samuel


Art Director & Copywriter

Rainey Kelly Campbell Roalfe/ Y&R

Aug 2001 - Jul 2004
  • Media: TV, print, radio, virals, ambient Clients: Marks & Spencer, Virgin Mobile, The Times, Virgin Trains, Canderel, Lego, Danone