Elsa Fridman Randolph

Elsa Fridman Randolph

Business StrategistLondon, United Kingdom
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Elsa Fridman Randolph

Elsa Fridman Randolph

Business StrategistLondon, United Kingdom
About me
I am a creative business strategist and storyteller. My background is in human-centered design and writing. I am particularly interested in the connection between storytelling, community and impact— this ranges from questioning the ways in which culture impacts behaviors and mindsets, to researching how certain pieces of content can activate and connect audiences. My work focuses on crafting stories and creative strategies that connect and engage communities, solve complex business problems and build capacity in teams and individuals.
Work history
    Reluctantly Brave logo
    Reluctantly Brave logo
    Imagineering StrategistReluctantly Brave
    London, United KingdomFull Time
    Reluctantly Brave is The Business Imagineering Group--we apply imagination scientifically to solve problems in a way that rapidly creates, refines and tests potentially amazing ideas. In my role, I have the opportunity to work across a range of functions from strategy; client and project management; business development; and workshop delivery. Our group’s work focuses primarily on teams and projects that require strategic advice on innovation, branding and culture challenges. My responsibilities include: Project management: project manage a range of corporate and marketing reports for a global commodities company. Strategy: design and deliver impactful strategies across innovation, branding and culture to solve problems and build capacity for our clients. Business Development: own and deliver on all aspects of the proposal process: design the approach; write proposals; pitch; client relationship management. Research and methodology: co-create the Business Imagineering Methodology; design and deliver various offerings around it.
    Central Saint Martins Postgraduate Community Ambassador
     - London, United KingdomFreelance
    The UAL Postgraduate Community aims to build a diverse program of events that target the postgraduate taught and research student body across the University’s six Colleges. My role as the ambassador for CSM was to grow the Postgraduate Community both online and offline. • Organize and deliver a PG Community event and assist at other events
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Skills
  • Project Management
  • Business Development
  • Client Services
  • Community Engagement
  • Marketing
  • Research
  • Design Strategy
  • Strategic Communications
  • Strategic Design
  • Content Strategy
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Master of ArtCentral Saint Martins (UAL)
     - London, United Kingdom
    Applied Imagination in the Creative Industries M.A. program. Using action and design research methodologies, my work focused on the impact of participatory storytelling and immersive narrative experiences on engagement and community building.
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    Bachelor of Arts (BA) New York University
     - New York, United States
    Gallatin School of Individualized Study Graduated as an honor scholar Major: Self-devised academic program in Communications, Marketing, Media Studies and Philosophy Minor: Media, Culture and Communication from NYU's Steinhardt's School of Culture, Education and Human Development