Elspeth Hoskin

Middle-weight at Goodfolk


About me

I am a middle-weight, hard-working, enthusiastic creative with over 4 years experience at various studios in New Zealand and London. I enjoy being part of a team designing work that clients boast about and I am proud of. In addition, I am reliable and curious to explore new ideas and directions enabling myself to develop my skills and grow.


  • Events
  • Visual Arts
  • Environmental Design
  • Print Design
  • Design
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • Storyboarding
  • UI Design
  • Branding Identity
  • Typography Layout Design
  • Packaging Branding Experience

Work history


Mid-weight Designer


Mar 2015 - Jun 2015
  • Started as a freelance designer at FRUKT and then continued on a 3-month contract working on projects that connected to the music industry ie O2, Jagermeister and Tia Maria among others.


Freelance Designer


Jun 2012 - Nov 2014
  • The work I completed for Brandworld was based around promotional television commercials and involved screen graphics and mastheads for brands such as Watties, AA driving and other health companies. Briefs were often short notice and required multiple conceptual directions with basic animation advice.


Mid-weight Designer


Nov 2011 - Nov 2014
  • At Goodfolk I worked on a range of different projects across multiple platforms including branding, interactive, storyboarding, packaging, print and ambient media. Our clients ranged from Law firms to technology providers to boutique ice cream producers. My time spent in this studio allowed me to develop my conceptual and design skills as well as gaining responsibility and freedom to follow projects from start through to finish.



Winner Chorus Digital Art competition

  • A competition run by Chorus, New Zealand's largest telecommunications infrastructure company. The challenge was designed to promote NZ's talent through digital art via one of the biggest canvases in the world