About me
I am a creative thinker, a problem solver, a lover of words, a keen observer and am interested in making the world a better place through design and insightful ideas.
The work in my portfolio reflects my multi-disciplinary
skills within design. My key areas of interest are packaging, branding, copywriting, art direction, editorial and illustration. I love language, puns, humour, satire and ‘big ideas’. I also thoroughy enjoy the research stage of projects, and really getting under the skin of the brief.
My idea generation is strong, and my very open nature lets me discuss these ideas freely and receive feedback to always try to learn and improve. This, along with my easygoing, friendly nature and eagerness to make great, exciting work within a team is why I would expect to thrive in a studio environment.
Outside of design I love: Listening to hip hop, eating cheese, going to yoga, reading murder mysteries, cooking asian food, and watching Mad Men.
Projects
- Guilty SmoothieBrief: From a question booklet filled out by an anonymous student, create a beverage brand based on key elements of their personality. Outcome: The booklet I received was only partially filled out, and what was there was passive aggressive, cryptic and had sexual undertones. The two aspects of the personality I focused on were ‘risqué’ and ‘flirty’. The result is a smoothie which parodies Innocent, using it’s visual language to portray a cheeky idea. Back of pack copy: Relies on pretty outrage
- Zombie Phone ApocalypseBrief: Encourage people to use their phones less. Concept: ‘Less Phone, More Rewards’ The longer your phone stays idle, the more points you get. The points equal rewards within the Virgin entity- travel points on trains or planes, festival tickets, sports matches, gym memberships etc. Our final campaign choice is reinforcing the idea of missed opportunities. The still shots show examples of a person experiencing situations through their phone or in real life. The situations on their phone are dull and lack human interaction. Where as the real life situations are vibrant and welcoming.
- Tampax RebrandRationale: Tampax’s current packaging is clinical, medical and un- engaging. The product is an essential item for women of all ages yet it lacks personality or empathy with women. Insight: Research revealed women think Tampax is tacky and ‘embarrassing’ to buy. ???-Women want less science and jargon, more human and empathetic -Want it to be relevant, appropriate, feminine and ??unashamed -Hate the ‘period lies’- it’s not a ‘happy’ period. Outcome: The packaging has transformed the product into a cosmetic- like item- it’s fun, engaging and takes the ‘shame’ or embarrassment out of buying tampons. It turns the product from a ‘need’ to a ‘want’, with desirable packaging and quirky, interesting language on the packs.
- Schwarzkopf hair dye RebrandConcept: For the audience of 16- 24 year old women, dying your hair with Schwarzkopf bright colours is a bold move- an opportunity to unleash your wild side and express your individuality. I have illustrated the packs with ‘wild’ animals associated with power and confidence. The key theme is a celebration of colour, using bold and bright paint illustrations which have a big impact on a clean white background. The solution is clean and fresh, and appeals to the audience of young, on-trend women.
Skills
- Advertising
- Marketing PR
- Visual Arts
- Print Design
- Art Direction
- Copywriting
- Design
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Word
Education
Graphic Design
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Graphic Design