Ema Gerovac Design strategist and creative consultant | The Dots
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Ema Gerovac

Design strategist and creative consultantUnited Kingdom
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Ema Gerovac

Design strategist and creative consultantUnited Kingdom
About me
Hi! I am design and brand strategist creating new design systems, products, services and experiences. I work with clients from initial ideas through to the development of business cases and final designs. Scope of work: Market research Consumer research Trend research Product portfolio analyse Creating scenarios User experience CMF strategy Brand strategy Creative Consultancy CMF (colours/material/furnishing) Storytelling (copywriting, mood board, material board) Visual Identity Design Spatial Design Clients: 3LHD, Studio Stilton, Jameson, Beefeater, Freuds, The Yacht Week, Croatian National Touristic Board, Archeological Museum Zagreb, Croatian Chamber of Economy...
Projects
  • Up to the minute
    Categorisation is specific to all people as a way of feeling belonging and easier understanding of the complex world around us. This project focuses on one of the most known self-appointed categorisations, subcultures. People are taking bits and pieces of everything seen around them and consequently mix and match styles into new ones. This is the search for new communities they can get involved in and feel a sense of belonging. But with everybody being able to easily and quickly access the information, real subcultures cannot evolve. Along with the expansion and development of the Internet and social media, most of the subcultures made their transition from being physical to being mainly “virtual”. Consequently we started wanting to be approved, acknowledged, current. This is the end of classic subcultures and the beginning of new social forms. The Internet has become a powerful tool for building social trends without any historical or deeper social meaning. From the moment they have been created to the moment they start being accepted, they already become mainstream and thus lose one of their most important features, being different. My project is a discursive project that tries to show people how bombarded we are being with trend content on a daily basis. Trends become a part of our everyday social surrounding and communication. They are changing the way we categorise and they enforce consumerism by making fictive expiration dates on fashion and lifestyle. Trends are making us think about and doubt our own identity every day. They are social phenomena that is just going to grow larger and change more quickly. The question is: what is the limit for a person when they just cannot follow the trends anymore? UP TO THE MINUTE is a website dedicated to provide you with chic insights and know-how tips about the latest global trend. It presents new trends on a daily basis and gives you insight in all of the things you have to know what currently is trending. You can learn how to dress, where to shop, what events to attend. You can even order merchandise from the UTTM shop so you can be in trend as soon as possible. Every trend lasts for only 24 hours, after which it gets replaced by a new one. BESTBEFORE_ is UTTM’s brand which specialises in selling a wide range of products to equip you with the hottest gear for your daily trend. It is an ever-changing brand which keeps you up to date with what is in. BESTBEFORE_ is a parody of the expiration date related to trendy products that basically do not loose their functionality but just start to lack desirability. BESTBEFORE_ sells everyday known products as hot stuff on the market because of their connection to the current trend.
  • Restaurant RevoLution
    Services provided: spatial branding / product design Restaurant RevoLution is a multifunctional cooking space in Hotel Lone in Rovinj, Croatia. It is imagined to work as a culinary kitchen, food presentation area, retail area and the show cooking space. Because of the multifunctional character of the space we tried to design it as simple and convertible as possible, at the same time having in mind the luxurious character of the hotel. The restaurant is divided in four main parts: kitchen area, preparation area, outdoor area with a kitchen for show cooking and small garden. The materials we used are terrazzo flooring, black coated steel, ceramic tiles and walnut wood. Project done in 3LHD studio, www.3lhd.com
  • Edible Grafitti Session - Beefeater Gin
    Services provided: branding / organisation / food design Beefeater contacted me and Na_Oko to do an event that needed to promote gin and bring London vibes to Zagreb. From Beefeater`s branding guidlines I found out that the company is going in the new direction. Their audience is between 25 and 30 years old, educated and in the know. From there, I created concept for the event that presented London spirit through graffiti and music scene in east London. Colour was made out of apple and elder and was 100% edible. Every single taste that was used for the graffiti was machable with gin. At the end of the graffiti session, visitors could take fruits and part of the letters and eat it with their gin. Client: Beefeater Gin London Team: Na_Oko, www.na-oko.com Photography: Petar Santini
  • Iapodes exhibition
    Services provided: exhibition design / graphic design Iapodes were an ancient people who lived in Croatian woods and mountains from the 8th to 4th centuries BC. The idea of the exhibition set up was to show their violent character with dark colours of the walls and the overall mystic atmosphere. Only one of the rooms is painted in red to emphasise the big battle with the Romans after which Iapodes disappeared. Two main spatial design parts of the exhibiton are artifical cave and woods. Client: archaeological Museum Zagreb Year: 2017.
  • Fucina restaurant
    Services provided: branding / graphic design Fucina is an italian restaurant in North London. It is an organic restaurant with the farm‒to‒table approach. Panetteria is next door small deli with great coffee and food to go. Branding was done around three main thoughts: quality for money / il dolce far niente - sweetness of doing nothing / italian lifestyle Inspiration for the font used in logotype was an old Italian signage. Only black and white colours have been used to create elegant and not too punchy look. Branding was done while working for Superfutures.
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Projects credited in
  • Cultural Appropriation
    Boredom is defined as unpleasant secondary emotion. It is indefinable absence of something-or-other.   This project explores positive sides of boredom, amongst which the most interesting is creativity. What happens when a viewer is bored? Is boredom making viewer more creative? This work presents small everyday objects we are all familiar and surrounded with. Objects are randomly chosen and photographed in a floor plan with a generic white background. Thus, they have lost all connotation and mea
Work history
    StrategistNative Design
    London, United KingdomFull Time
    Scope of work: Market research Consumer research Trend research Product portfolio analyse Creating scenarios User experience CMF strategy
    3
    3
    Creative strategis3LHD
     - Zagreb, CroatiaFull Time
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Skills
  • Art Direction
  • Design
  • Design Strategy
  • Design Concept Development
  • Curating
  • Management
  • Spatial Design
  • UX Concepts
  • Creative Consultancy
Education
    MA Graphic Branding and Identity
     - London, United Kingdom
    T
    T
    MA Industrial DesignThe University of Zagreb, Faculty of Architecture, School of Design, Croatia
     - Zagreb, Croatia
    Product design