Emanuela Potorti

Freelance fashion writer

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-
8 Connections
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Projects

About me

Master’s Degree in Fashion Journalism at Central Saint Martins. Lived in South East Asia and Europe. Speaks Italian, English and French fluently.

Skills

  • Copywriting
  • Sub-editing
  • Journalism
  • Article Writing
  • Content and Media Writing
  • Social Media Marketing
  • Brand Storytelling
  • Brand Tone
  • Interviewing
  • Interview Transcribing

Companies I’ve worked with

  • Farfetch

    Farfetch

    • Fashion and Textiles
  • F

    Frankfurter Allgemeine Zeitung

    • D

      Dazed Beauty

      • T

        Theory

        Work history

        Currently

        Copywriter

        Farfetch

        Sep 2018
        • London, United Kingdom
        • Freelance
        • Writing engaging on-brand luxury product content for Farfetch B&W clients closely observing the brand’s tone of voice. Creating copywriting examples and briefs for clients. Working with translation teams to ensure tone of voice is kept consistent across all languages. Sub-editing and uploading content on CMS.

        2018

        Editorial Assistant

        Ordre

        Oct 2017 - Apr 2018
        • London, United Kingdom
        • Internship
        • Written fashion news articles and features for online news website, interviewing designers, retailers and public figures for stories. Planned marketing strategy for social media and editorial posts. Most recent published articles out of 30+: https://www.ordre.com/en/news/fashioning-a-revolution-410 https://www.ordre.com/en/news/does-fashions-graduate-cycle-work-400 https://www.ordre.com/en/news/retail-focus--machinea-393

        2017

        Fashion co-ordinator and styling assistant

        Frankfurter Allgemeine Zeitung

        Oct 2016 - Jul 2017
        • Paris, France
        • Freelance
        • Organised production of photoshoots; researched key looks for shopping request; managed styling team, returns and credits; assisted stylist on set.

        2018

        Junior fashion editor

        Achtung Mode magazine

        Oct 2016 - Jan 2018
        • Paris, France
        • Full Time
        • Worked closely with creative director and market director on the magazine. Adhered to strict deadlines preparing and organising photoshoots and researching looks for shopping requests. Attended showroom presentations and press events. Wrote for online website and newsletters. Managed Instagram account. Continues to correspond for fashion week social media coverage in London on freelance basis. Issue A33 “We Are Paris” (March 2017); Issue A34 “The 80.401 Seconds of Fashion” (September 2017)

        2016

        Press assistant

        Theory

        Apr 2016 - Oct 2016
        • Paris, France
        • Internship
        • Managed editorial shopping requests for photoshoots. Organised showroom press events. Oversaw credits and monthly editorial presentations.

        Education

        2018

        Jan 2018 - Dec 2018
        • London, United Kingdom
        • Master's degree in Fashion Journalism

        2015

        Sep 2011 - May 2015
        • Paris, France
        • Bachelor's degree in Fashion Design

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