About me
Master’s Degree in Fashion Journalism at Central Saint Martins. Lived in South East Asia and Europe. Speaks Italian, English and French fluently.
Projects
- Dazed Beauty - Alice Potts wants to turn your sweat into artBy Emanuela Potorti MEET THE DESIGNER FINDING BEAUTY IN BODILY FLUIDS “People have a really bad stigma about sweat and naturally find it disgusting,” says British designer Alice Potts. To Alice, however, sweat can be nothing short of beautiful. So much so that the RCA graduate has spent the last two years turning other people’s bodily fluids and even her own into intricate crystal embellishments and fashioning it into wearable art, something she debuted earlier this year as part of her MA coll
- Ordre News - Fashioning a RevolutionBy Emanuela Potorti Fashion Revolution Week commemorates five years since the Rana Plaza disaster in Bangladesh. Fashion Revolution, a non-profit enterprise, started in 2013 as a reaction to the killing of 1138 factory workers when their building collapsed. Rooted in social media as activism, the movement encourages people to use digital platforms to petition brands into disclosing supply chains; this has snowballed with the use of the hashtag #whomademyclothes... https://www.ordre.com/en/new
- Ordre News - Retail Focus: Machine-ABy Emanuela Potorti ORDRE takes a closer look at London’s leading independent concept store. Nestled away on 3 Brewer Street, in the heart of London’s lively Soho district, concept store Machine-A hosts an exciting selection of contemporary designs curated by founder and buying director, Stavros Karelis. His keen eye is well known for stocking some of London’s newest fashion talents alongside established brands, making the store a mecca for consumers and tourists alike... https://www.ordre.co
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Work history
CopywriterFarfetch
London, United KingdomFreelance
Writing engaging on-brand luxury product content for Farfetch B&W clients closely observing the brand’s tone of voice. Creating copywriting examples and briefs for clients. Working with translation teams to ensure tone of voice is kept consistent across all languages. Sub-editing and uploading content on CMS.
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Editorial AssistantOrdre
- London, United KingdomInternship
Written fashion news articles and features for online news website, interviewing designers, retailers and public figures for stories. Planned marketing strategy for social media and editorial posts.
Most recent published articles out of 30+:
https://www.ordre.com/en/news/fashioning-a-revolution-410
https://www.ordre.com/en/news/does-fashions-graduate-cycle-work-400
https://www.ordre.com/en/news/retail-focus--machinea-393
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Skills
- Copywriting
- Sub-editing
- Journalism
- Article Writing
- Content and Media Writing
- Social Media Marketing
- Brand Storytelling
- Brand Tone
- Interviewing
- Interview Transcribing
Education
MACentral Saint Martins (UAL)
- London, United Kingdom
Master's degree in Fashion Journalism
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P
BFAParsons The New School Of Design
- Paris, France
Bachelor's degree in Fashion Design