Master’s Degree in Fashion Journalism at Central Saint Martins. Lived in South East Asia and Europe. Speaks Italian, English and French fluently.
Writing engaging on-brand luxury product content for Farfetch B&W clients closely observing the brand’s tone of voice. Creating copywriting examples and briefs for clients. Working with translation teams to ensure tone of voice is kept consistent across all languages. Sub-editing and uploading content on CMS.
Written fashion news articles and features for online news website, interviewing designers, retailers and public figures for stories. Planned marketing strategy for social media and editorial posts. Most recent published articles out of 30+: https://www.ordre.com/en/news/fashioning-a-revolution-410 https://www.ordre.com/en/news/does-fashions-graduate-cycle-work-400 https://www.ordre.com/en/news/retail-focus--machinea-393
Organised production of photoshoots; researched key looks for shopping request; managed styling team, returns and credits; assisted stylist on set.
Worked closely with creative director and market director on the magazine. Adhered to strict deadlines preparing and organising photoshoots and researching looks for shopping requests. Attended showroom presentations and press events. Wrote for online website and newsletters. Managed Instagram account. Continues to correspond for fashion week social media coverage in London on freelance basis. Issue A33 “We Are Paris” (March 2017); Issue A34 “The 80.401 Seconds of Fashion” (September 2017)
Managed editorial shopping requests for photoshoots. Organised showroom press events. Oversaw credits and monthly editorial presentations.