Emerald Willett

Head of Marketing

Mid Level
London, United Kingdom
Locked Pro Plan feature


  • Head of Marketing

About me

I am an all-round marketing professional with 4 years’ experience in the luxury retail industry, and 2 years’ experience in investment research. Creative and analytical in equal measure, I combine original thinking with a data-driven approach to decision-making. I have a proactive and positive mindset and am looking for a role in a company that both inspires and challenges me.


  • Digital Marketing
  • Digital Advertising
  • Campaign Planning
  • Ecommerce
  • Campaigns Reporting
  • Google Analytics
  • Facebook Advertising
  • Content Marketing
  • Brand Collaboration
  • Influencer Management

Companies I’ve worked with

  • Astley Clarke

    Astley Clarke

    • Fashion and Textiles
  • C

    Cognolink Ltd. (today Third Bridge)

    • T

      The Rug Company

      • C

        Carolina Bucci

        Work history


        Head of Marketing

        Carolina Bucci

        Oct 2017
        • London, United Kingdom
        • Full Time
        • • Planning and implementing the marketing strategy and calendar • Monthly reporting to the board on marketing initiatives and results • Website upkeep and development roadmap • Management of all digital marketing activity


        Digital Marketing Manager

        Astley Clarke

        Mar 2017 - Oct 2017
        • Full Time
        • • Managing a digital marketing budget of £70,000 p/a • Planning and delivering content for all channels • In house management of paid search, paid social, SEO, affiliates and retargeting • CRM analysis and programmatic marketing • Establishing the influencer programme and other partnerships


        Digital and Communications Associate

        The Rug Company

        Sep 2015 - Mar 2017
        • London, United Kingdom
        • Full Time
        • • Managing the annual digital marketing budget • Defining the digital marketing strategy and setting targets in line with company objectives • Creating and managing the marketing calendar • Working with the creative team to provide content for all marketing channels • Planning marketing campaigns in partnership with collaborative designers • Sole management of the website • Kicking off a project for the design, build and launch of a new website


        Marketing Executive

        The Rug Company

        Aug 2014 - Sep 2015
        • Full Time
        • • In house copywriting for all marketing including site content, catalogue, press releases • Carrying out market research to identify new business opportunities • Monitoring competitors’ strengths and weaknesses to identify improvement areas • Building relationships with design partners such as Paul Smith and Vivienne Westwood


        Jul 2014 - Aug 2014
        • London, United Kingdom
        • Full Time
        • • Researching key investment topics and producing recorded interviews with experts to sell to investors • Managing key client accounts


        Sep 2012 - Jul 2014
        • Full Time



        French and Politics

        University of Exeter

        Sep 2008 - Aug 2012
        • Exeter, United Kingdom
        • BA French & Politics Including one year of study abroad Upper Second Class Honours (69)



        Academic Scholarship

        Wycombe Abbey School