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Assisting the Associate Style and Beauty Editor on photoshoots, calling in and returning samples, creating content for the beauty side bar and menswear feature.
The Idle Man is an online menswear brand that sells their own brand as well as other street style brands such as Native Youth, Bellfield and Cheap Monday. They also offer style advice to their customers. I wrote weekly style guides consisting of how to wear certain items and what to wear for different occasions.
Working with the fashion team on the newspaper I gained knowledge of how to liaise with PR teams for beauty sample call-ins and high-resolution imagery as well as organise the returns of samples and create press day schedules during Fashion Week. I also had the opportunity to research and write ‘How to wear’ online features.
Luxe-Layers is an independent luxury online boutique based in London that focuses on understated luxury and offers bespoke style advice. I worked along side the founder Flavia Young, writing weekly press emails and composing daily style compilations and tips for the online following. I was also in charge of updating all their social media accounts daily. When new stock came in, I assisted on photoshoots, choosing how to style each item before it went onto the website. Working within a small team meant that I learnt a lot of different roles and skill.