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Emiko Yasuda

Graphic Designer / Brand Designer

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsGraphic Designer - Brand Consultant


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About me

I was born and raised in Tokyo, studied Graphic Design in the UK. I have worked for a luxury brand in London for over 8 years. I enjoy working on and developing consistent brand identities. I am interested in the process of analysing and evaluating the identity, performance and strategy of the products and services. I also like designing websites, as well as brochures, and photography. I am patient, positive and highly motivated individual. I always try to make a wholehearted effort in everything I do. My belief is to create value from every situation and welcome new challenges.

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  • Abobe Indesign/photoshop/illustrator
  • Branding
  • Graphic Degin
  • Branch Merchandising

Work history


Brand Manager

My Cup of Tea Ltd

May 2008 - Feb 2017
  • London, United Kingdom
  • Full Time
  • I have worked closely with the managing director of the company since it was established in 2008. I joined as a graphic and packaging designer, however I have been involved in many areas of the business, such as developing a brand identity and business strategy, product development, graphic design, retail operations and merchandising. Key responsibilities: – Developing a strong, consistent brand identity and communicate it through the retail environment, including; sales collateral, POS, pricelists, menus and event invitations. – Creating monthly campaign graphics for the shop window displays and compelling e-newsletters and social media. – Designing website, and maintaining all imagery across the company website and social media. – Sourcing new merchandise (tea accessories and confectionery) globally, working closely with suppliers and review existing items to ensure products remain competitive. Key achievements and contributions: – Developed all graphics throughout company’s expansion from a small retail environment to main retail space; Tea Shop at Ham Yard Hotel (Firmdale Group) and Tearoom in Seven Dials, Covent Garden. – Contributed to secure key partnerships with luxury distributors, such as Harrods, Waitrose, Royal Opera House and Conran Shop UK/Japan by developing attractive concepts and campaigns.



(hons) Graphic Design

University College for the Creative Arts

Sep 2004 - Jun 2007
  • United Kingdom
  • The course is reflective of the industry and advantage in understanding design and brand identity.


Art and Design Foundation Diploma

Surrey Institute of Art & Design

Sep 2002 - Jun 2003