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HERE I AM. THIS IS ME. My experience in the creative industry covers the creation of concepts, design implementation, project managing, art and photographic direction. Logo creation, design guidelines, advertising, marketing communications and corporate literature also feature in my skill set. Having worked in varying industries over the last decade, has made me both committed and adaptable to any creative situation I find myself in. Currently working as design lead and brand guardian in the entertainment/hospitality sector for Caesars Entertainment UK for eight casinos; Playboy Club London, The Casino at The Empire, The Sportsman, Alea Casinos – Nottingham and Glasgow, Rendezvous Casinos – Brighton and Southend and Manchester 235. My role is to manage and maintain creative marketing materials to ensure they have high visual impact. I strive to keep up to date in design through news, culture and lifestyle. My work covers mainly print, but I enjoy challenges and new creative opportunities.
Design lead and brand guardian of Caesars Entertainment UK for eight casinos; Playboy Club London, The Casino at The Empire, The Sportsman, Alea Casinos – Nottingham and Glasgow, Rendezvous Casinos – Brighton and Southend and Manchester 235. Working closely with the Marketing Director and marketing teams, managing creative projects across all communication channels ensuring the project is managed from start to finish – aimed to drive customer engagement, deliver unforgettable experiences, uplift and strengthen brand perception with high visual impact. Directly manage design resources (freelancers and agencies) and work from brief to final artwork through to print management, keeping management and club marketing teams up-to-date. Managing all queries and/or amends to ensure accurate and effective creative is delivered. • Art direction • brand strategies and placement • creative communications • posters, flyers, invites • proof reading • POS • advertisements • signage • direct mail • logos magazines • brochures • digital design • print management •
Graphic designer for a successful global engineering consultancy responsible for communications materials through visual design, web and print, covering all marketing and promotional materials across the business. Provides creative/design guidance and advice on projects for the team and for prospective clients. • Day to day work consisting of corporate materials which include; newsletters, brochures, reports, leaflets, large-scale print banners, posters, corporate calendar, identity, annual report and brand guidelines. Digital and online; html email, banner, advert and newsletter design. • Ensures brand guidelines and visual standards are applied to all output across the business. Works closely with the brand manager and communications director to develop editorial content • Redesigned and managed the evolution from printed newsletter to a full 52-page glossy magazine, to a multi-media online magazine. Working jointly with the editor to drive design and content, story boarding, brainstorming • Lead designer and project guardian of the corporate calendar from 2007 to 2012. Engages with employees worldwide to generate imagery through Halcrow’s annual photographic competition. Working with the PR manager, delivering a strong marketing communication product for clients, strengthening the company’s brand. Managing quotes, budgets, project management, dealing with print companies • Designer for the North American client newsletter, Exceptional Experiences, working closely with the regional communications manager. Main duties include design, image sourcing and proofing.
Creative artworker for a leading print business serving personal and corporate clients. Duties included designing and preparing artwork for print from agreed briefs, bringing in new work, offering print support and advice for clients. Regular clients included; Mitsubishi, Grange Park Opera, Cirencester Friendly Society and Badminton Horse Trials. • Designing publications, event materials, adverts, brochures, direct mail, invitations, posters, tickets, logos, personal and corporate stationery • Producing and creating artwork from given briefs • Artwork layout, retouching, scanning and colour correction • Extensive knowledge of pre-press production, print media and printing processes.
2:1 Ba (Hons)