Emily Ash Powell is a writer, creative leader, ideas person + brand consultant to the star(tup)s and scaleups who finds it easier to write bios like this one in the third person.
As a creative lead, copywriter + brand consultant, Em has worked with some of the UK's fastest-growing DTC startups + scaleups. She loves the ones with big missions and great personalities – especially if they're subscription. Em has told stories and shaped brands for people who change the world of relationships (Bumble), chocolate (Tony's Chocolonely), pet food (tails.com), flowers (Freddie's Flowers) and skincare (Skin + Me). In 2022, she won the Women In Marketing Highly Commended Copywriting award for her tone of voice work for Skin + Me.
She also likes big brands (and she cannot lie). At Proximity London, Em wrote words and came up with ideas for brilliant clients like IKEA, Virgin Voyages, Disney, John Lewis, Marvel, Virgin Holidays, ASDA, P&G, Bacardi, Volkswagen and more. She mainly flew solo, but also worked as a creative team with Elspeth Watson.
In 2020, Em was named as a Pitch Superwoman – among 99 others who spend their days championing creativity and diversity across the creative industries, making it a place that as many people want to, and are able to, work in. In 2022, she was named as Campaign Magazine’s Future Leaders ‘One To Watch’.
She cares deeply about company culture, and believes that the best brands are the ones that truly live and breathe the values that they project out into the world.
Em also writes Hurdling, a regular(ish) newsletter that looks at how we get over the obstacles that stand in our way. She shares honest thoughts and unfiltered reflections, and interviews real people about the messy bits, the things gone wrong, the lessons we’ve learned along the way. You can sign up here: https://emilyashpowell.substack.com/
She’s also written for Refinery29, Huffpost, Stylist, Cosmopolitan, the iPaper, Metro, Campaign and more on the topics of work, love, dogs, women and life. If you'd like to commission Em to write something for you, you can send her an email at emilyashpowell@gmail.com.
Don't try to send her any cold recruitment emails though, she won't like those.
Projects
- SheSays London: Christmas CampaignKat Linger and I teamed up with SheSaysUK, the only global creative network for women, to write lines (me) and create designs (her) for their Christmas accessories range. If you want to sling some festive female empowerment over your shoulder during the winter months, you can buy them here. https://shop.spreadshirt.co.uk/shesays-london/create?product=528036305&productType=563&appearance=2
Projects credited in
- Virgin VoyagesEmily and I were the creative team in charge of crafting a journey for an experience that had never happened before on a ship that hadn't yet been built and was totally different from anything, ever. Using data and tech to create custom communications that gamify and reward, our goal was to make admin a breeze and prepare the sailors for anything. We dialed down the stress and up the good stuff, inspiring them to customize and create a dream holiday they'd never forget.
Work history
Global Head of Copy & EditorialBumble
London, United KingdomPart Time
Looking after all the words and writers at Bumble.
co-founderGood Fun
London, United KingdomFull Time
we celebrate the brands, people and projects who do good and have fun. #DoGoodHaveFun.
+ Show more
Skills
- Copywriting
- Brand Identity
- Brand Tone
- Journalism
- Public Speaking
- Creative Concepting
- Idea Generation
- PR
- Marketing
- Writing
- Comedy Writing
- Commercial Writing
- Creative Writing
- Digital Startup
- Advertising
- Direct Marketing
- Editorial Content
- Editorial Copy
- Social Media Management
- Social Media Marketing
- Internal Communications
- Employer Branding
- Employee Engagement
Education
S
S
English Language and LiteratureSwansea University
- Swansea Bay, United Kingdom
Awards
T
T
Pitch 100 SuperwomanThe Pitch Fanzine