Hi, I am a social and content marketeer with over 6 years experience across a variety of brands including beauty, fashion, travel, food, fitness and wellness.. I love creating & curating exciting content & strategies.
You’ll usually find me escaping the city in search of new cultures, coastlines, cute cabins, and vegan food.
I’m passionate about conscious living, trying to reduce my impact on the world one fast-fashion item at a time.
Website: emilylysianne.com
Projects
- Styling + Art Direction @34.4 Skin Care34.4 - Skincare Naturally are a skincare brand with a big social conscience. They believe skincare should not be made to the detriment of nature, donating 3.44% of every single sale to the Natural Beekeeping Trust. I conceptualised, styled and shot a series of Halloween-inspired images for 34.4’s social media platforms. The look and feel needed to be in-keeping with the brands eco heritage so I stuck to a neutral palette with dried flowers, woods and sustainable product props.
Work history
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Social Media & Content Assistant ManagerClinique
London, United KingdomFull Time
My role at Clinique is a mixture of strategy and content production.
Strategy:
• Managing all social media platforms (Facebook, Twitter, Instagram, Pinterest, Tumblr, YouTube) to develop engaged social communities for the brand.
• Developing social strategy for all key campaigns to help drive success in KPIs.
• Responsible for weekly and monthly reporting to the business and show insights and recommendations.
• Delivering social media and community management strategies to ensure growth of brand.
• Driving innovation in house to ensure the brand is always market-leading.
• Managing relationship with the agency to ensure ad campaigns deliver results.
Content:
• Creating concepts for key campaigns and business focuses to drive awareness, engagement and ultimately, conversion.
• Adhering to the brand style but creating new pieces of innovation to drive the brand further within market.
• Working with key influencers and retailers to drive KPIs.
Social Media Account ManagerCult LDN
- London, United KingdomFull Time
Agency of the Year 2016. Cult are an award-winning family of creatives and digital strategists based in the heart of Whitechapel delivering brave ideas for brave brands.
Client portfolio includes:
- Philosophy Skincare
- Sally Hansen
- Agent Provocateur
- Bally
- Beyonce & Katy Perry Parfums
- Barbour
- Rimmel
- Rituals
- TRG
Skills
- Fashion
- Digital Media
- Events
- Marketing PR
- Art Direction
- Account Manager
- Account Management
- Brand Management
- Client Services
- Design
- Email Marketing
- Marketing Strategy
- Project Management
- Excel
- Photoshop
Education
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Bachelor of Arts (BA) Southampton Solent University
Southampton, United Kingdom
- Journalism
- Fashion Writing
- Magazine Design
- Photography
- Styling