About me

I am highly commercially minded, analytical and creative, and take pride in empowering a team to deliver excellence. I specialise in implementing successful sales and marketing strategies for companies looking to grow revenue and increase their engaged client database, by addressing team efficiency and sales processes, pro-active sales and marketing strategies, digital road mapping, CRM management and providing supportive development to team members. The highlights of my career to date include delivering a complex hospitality programme across 25 restaurants during the London 2012 Olympics, growing the gross turnover at one of London’s most iconic events venues by over £1 million in 2 years and designing a bespoke CRM system for a multi-million pound business.

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Work history

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Sales & Marketing Consultant | Business Growth StrategistEmily Blackman Ltd
Feb 2018London, United KingdomFreelance
Working with a cross-section of clients to help implement successful sales and marketing strategies Identifying areas for business growth by recognising new target markets and improved sales and marketing initiatives CRM implementation, development and training Expert analysis of data to spot trends, commercial opportunities and areas for business growth Reviewing sales processes and team efficiency, as well as marketing successes and shortfalls Management and supportive development of senior team members
Director of Sales & EventsME London
Sep 2016 - Oct 2017London, United KingdomFull Time
Heading up the F&B luxury events team at this 5* Hotel Working across a business partnership between venue (Hotel) and F&B contractor (The One Group) Reporting into the General Manager and CEO Responsible for driving a proactive sales strategy to grow revenue, particularly seasonal events Conducting a pricing review, identifying cost savings to increase forecasted annual profits by £250k Implementing the restructure of the events team, splitting sales from planning to enhance team efficiency Leading a brand restyle to transform event space into a destination venue for product launches and weddings Proactive brand promotion at industry awards, exhibitions and networking Working in unison with the Hotel and F&B marketing teams, producing refreshed outbound marketing collateral and regular content for digital marketing outlets Managing a team of events and sales managers

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Skills

• New Business
• Digital Marketing
• Strategy
• CRM
• Content Writing
• Sales
• Growth Strategy
• Marketing Strategy