About me

I'm Emily. An ART DIRECTOR, based in London. Plant & Pint based. Art & Copy Creative. Creator & 'Conceptor.' The E' part of 'A&E'

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Projects

• 9

  Helly Hansen, Trust in your GEAR"Helly Hansen, Trusted by Professionals." To bring that insight to life for the HH F/W Campaign, we took a deep a dive into the lives of pro mountain dwellers, aka Ski Patrollers and Pro Skiers. Media: Print OOH Social Online Film
• 1

  Head & Shoulders ASMRyouve probably seen these, alot, on tv- we apologise. we wanted to make an ad that shows how your hair feels soft without using visuals... we ended up with asmr and claudia winkleman ;)
• 8

  FAIRY LASTS (TIL' CHRISTMAS)One drop of Fairy lasts months longer than any other washing up liquid. FACT. So long, that we convinced Fairy to throw the calendar out the kitchen window and release their Christmas ad in September, literally shaking up the washing up, by shaking up the seasons. – the first of the year. we’re pretty happy about it… wonder what’ll come next…
• 6

  FEEL NO PRESSURE- GILLETTEWe give you NO PRESSURE, a 360 campaign for Gillettes new skin-guard sensitive razor. Another pitch win at saatchi with a simple thought: 'As the blade lifts 'pressure' off your face, it takes the pressure off of shaving, and the pressures outside of the bathroom'.
• 5

  MUSIC TO YOUR HAIRIf you’ve ever been to a music Festival, then you know about tent hair… In the summer of 2018 we reinforced Aussie’s conditioning message, with our campaign: ‘Music to your hair’, giving Festival goers across the UK & Europe the ultimate chill-out experience, The Aussie Music Box. …we also created a full 360 campaign around the activation… which meant we got to go on a few staycation summer holidays… It included the delights of: Stages at the hottest festivals with some our fav’ new artists,
• 6

  WELCOME TO GuPHORIAQ: What’s a bite of Gü pudding like? A: Think drugs, but better. Welcome to the world of Güphoria, a psychedelic pleasure trip that starts at the tip of your tongue and ends in a trippy world of taste. This was Gü’s first TV spot in 5 years and an overhaul of their social visual style and TOV. We won the social campaign with a 3 dimensional world of flavour, and they gave us the TV in a package deal. We think the result turned out pretty damn delicious.

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Projects credited in

• 2

  BRiM launch campaignTo launch the BRiM framework, a guide to improve Black representation in marketing, we created a campaign that dramatised and channeled Black frustration into action.

Work history

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ACD art directorHavas London
Mar 2023London, United KingdomFull Time
Senior creative & ACD at havas london, working as part of team alex and emily
art directorGrey London
Mar 2021London, United KingdomFull Time
full time art director, part of creative team alex and emily

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Skills

• Art Direction
• Ad Copywriting
• Photoshop
• Brand Storytelling
• Creative
• Copywriting
• Brand Tone
• Creative Team
• Advertising
• Ad Concept

Awards

chip shop award best parodyThe Drum
snapped on an iphone