Emily Cheng

UX/ Service Designer

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsGraphic Designer - UI Designer - UX Designer

About me

Emily is a UX/service designer with a background in visual communication design. Her strength is in research analysis and detailed artistry in visualization, additional skills including project management and workshop facilitation. With 4 years of experiences, working across disciplines from branding, packaging to experience design. Previous clients are mostly from FMCG and luxury brand industry, which she has developed a great passion in transforming brand values into tangible interactions with the end customers. Currently, her final year project at the Royal College of Art is to create a sensory photography experience for the visually-impaired to bridge and improve social interaction between the sighted and non-sighted population.

Locked Pro Plan feature


  • UX Design
  • Service Design
  • Visual Communication
  • Interaction Design
  • Project Management
  • Social Media Digital Strategies
  • Adobe Create Suite
  • Art and Creative Direction
  • Experience Design
  • Research and Analysis

Companies I’ve worked with

View all
  • Ogilvy


    • Advertising

Work history


Design Assistant


Aug 2016 - Aug 2016
  • London, United Kingdom
  • Internship
  • Worked on user research and identified areas of opportunity for NPS improvement. Also designed and prototyped possible solutions for both mobile and web.


Web & Graphic Designer

Service Design Fringe Festival

Apr 2016 - Sep 2016
  • London, United Kingdom
  • Freelance
  • Created brand identity for the festival and also designed its first official website to enhance online presence. http://www.sd-ldf.com/


Account Executive


Mar 2013 - Nov 2014
  • London, United Kingdom
  • Full Time
  • Content creation and monitoring of social media platforms for client’s 7 global markets; project/client management, event organization, media & 3rd party coordination. Clients include Diageo (Johnnie Walker), TUDOR, Taiwan External Trade Development Council, etc.


Packaging Designer

Tang Brand Solution

Dec 2011 - Aug 2012
  • Taiwan
  • Full Time
  • Created packaging design for leading food and consumer products of international brands. Assisted in marketing research and brand identity development. Also responsible for managing design matters with clients, including HSIN TUNG YANG, Hengan, Dan-D-Pak, etc.


Visual Designer

Xue Xue Institute

Apr 2011 - Nov 2011
  • Taiwan
  • Full Time
  • Worked on in-house design projects and external client works. Projects varied from packaging, exhibition, to publication design, etc. Responsible for concept development and also post-production communication.



MA, Service Design

Royal College of Art

Sep 2015
  • London, United Kingdom
  • Applied service design methodology to influence creative strategic work from a holistic human-centric perspective. Project partners including Lambeth Council, Sainsbury’s, Samsung HQ, RCA Fashion Design Programme and Imperial College London.


BFA, Visual Communication Design

University of Washington

Sep 2006 - Jun 2010
  • Seattle, United States
  • With a strong emphasis on the conception, creation, planning and realisation of visual solutions towards complex problems in contemporary culture. Programme curriculum includes typography, information design, exhibition design, publication design, interaction design, and visual methods/processes.