Emily Crane

Freelance Copywriter / Senior Web Producer prior to freelancing



About me

I'm Emily, a skilled copywriter and content creator. I am experienced, flexible and very good at listening. Originally I come from a journalism background but I've been writing for the web professionally for nearly 10 years. I'm NCTJ-qualified with a wealth of experience in online and print publishing for retail, education and recruitment. Before I went my own way, I worked as the copywriter for VoucherCodes.co.uk writing for new site features, app, newsletters and much more. I was also the content strategist and editor of their smarter shopping blog, Most Wanted. Prior to that I worked as an editorial assistant and then editor at SRMedia (now part of TheBigChoice.com Group) managing student magazines and websites.


  • Journalism
  • Blogging
  • Marketing
  • SEO
  • Office
  • Photoshop
  • Content Management
  • Content Marketing
  • Analytics
  • Jira
  • Content
  • Copywriting
  • Salesforce
  • Editing Proofreading
  • Agile Experience

Work history


Freelance Copywriter & Senior Web Producer Prior to Freelancing

Winged Ltd

May 2015
  • I write fresh, interesting and engaging content for agencies, companies, start-ups and individuals looking for the right words to reach the people that matter most. With me, you'll get copywriting support that fits in with your marketing vision, the way you want it delivered.


Senior Web Producer


Jan 2013 - Apr 2015
  • • Copywriter for all site copy including new site features, app copy for new releases, CRM support and updates on existing web pages. • Maintained consistency of tone and message working cross-functionally with stakeholders and design. • Responsible for content quality and house style. Ensured core content was without error and followed style guidelines. • Content strategist for the VoucherCodes.co.uk blog, liaising with Marketing and SEO to create new Content Marketing plan and implementation. • Excellent communicator of team initiatives, tools and operations. Performed role of knowledge gatekeeper, contributing to team's Wiki area writing handbooks and other instructional content. • Managed various simultaneous projects including overhauling the management of best revenue generating pages, automation of content addition and developing team competency standards. • Trained new team starters and conducted departmental inductions for all new employees. Provided ongoing support and training in-house in addition to knowledge sharing with European and US territories. • Frequent data analysis of site KPIs using Excel pivots, Tableau and Google Analytics.


Web Producer


Dec 2010 - Jan 2013
  • • Speedy but accurate addition of core site content every day from a variety of sources using CMS. • Regular editorial contributor to Most Wanted, the smarter shopping blog from VoucherCodes.co.uk. • Guest Author for Very.co.uk blog for a year between Aug 2012 and Aug 2013. • Optimised content for a portfolio of high revenue store pages including Thomson, Debenhams and New Look. • Posted on Twitter and Facebook and responded to questions from users.




Jan 2009 - Dec 2010
  • • Managed six international and domestic student magazines with a combined print and electronic annual distribution of over 4 million. • Wrote features, news, interview, reviews, travel guides and lifestyle pieces. • Liaised with agencies, clients and sales team to deliver adverts and associated copy. • Proofread all magazine copy. Wrote headlines, standfirsts and coverlines working with design. • Daily maintenance of websites uploading new content and editing existing copy. • Project managed site migration from old Dreamweaver platform to new CMS as part of content overhaul creating new site architecture. • Edited contributor content for SEO achieving top organic results. • Maintained and updated SRM Facebook and Twitter.


Assistant Editor


Apr 2006 - Jun 2009
  • I joined SRM in May 2006 as an intern and progressed to Assistant Editor after three months. I played a key role in numerous online projects and was continually the main editorial contributor for all of SRM’s magazines.



BA Philosophy and Theology

University of Durham

Sep 2002 - Jun 2005
  • Joint honours Philosophy and Theology