A proactive, self-starter who is detail and results-oriented. Thrives in fast-paced and demanding environments and is always eager to learn new things. Enjoys being part of a team but confident in ability to work independently as well.
-Responsible for researching content for the SA Journal -Wrote various articles for the SA Journal, relating to women’s business, fashion, and lifestyle trends -Articles can be found on silkarmour.co.uk/sajournal
-Conducted weekly meetings with the Women’s Department to ensure that brand standards were being met -Set up visual displays to a standard which increased sales -Recorded and analyzed the results of visual displays for HQ, in order to continue sales growth -Increased projected womenswear sales by 17% within the first three months
-Wrote and published daily social media posts, including Facebook, Twitter, and Instagram -Coordinated and managed four campus-wide events and eight micro-tactics, which hundreds of students attended -Cultivated relationships with different campus clubs and organizations to promote the ASOS brand -Collaborated with the Fashion Management Club to organize a Fashion for Charity fashion show -The ASOS on Campus program increased sales in projected program zip codes by 55%
-Managed Facebook, Twitter, and LinkedIn accounts -Increased Twitter followers by over 100% within first month -Wrote and edited articles for quarterly newsletter for alumni, faculty, current and perspective students -Organized and assisted with open-house events for incoming students
I completed my M.A. degree from Swansea University with Merit. The courses I took, include: PR, Branding and Promotion; Professional and Promotional Writing; Online Journalism; Video and Documentary Making; and Visual Communication and Design.