Planning, developing and delivering an array of PR showcase events to entice existing & potential clients including the UK Fashion & Textiles Awards, generating distinctive ways to drive business to the venue which includes competitions, promotions and incentives, liaising with external web development team in rejuvenating current website to make it user friendly and informative, compiling analytic reports, plus creating digital marketing tools including monthly mailers, blog & distinctive event invites. Gathering competitor information to make sure company is utilising all marketing opportunities and to aid with incentives. Running all aspects of social media and I am the main point of contact for all PR related queries. Relating all information back to management.
Establishing new ways to generate promotional opportunities including organising and with the companies first Press day, establishing new store openings and creating exciting in store initiatives for their 21st Birthday celebrations, aiding with seasonal photo shoots and overseeing the completion of Lookbooks. Utilising the company's digital platforms and social media avenues to attract more consumers to the clothing department, controlling and updating all resourceful databases including PR Shots, Gorkana & Mail Chimp. Attending meetings with journalists to showcase new products and trends, setting up press discounts. Collating press coverage and filing it efficiently, liaising with buying and merchandising teams regarding sample management - implementing samples processes, making sure suitable items are sent for Home and fashion stories, gaining appropriate coverage and informing team members of any relevant exposure through brand reports.
Fashion Promotion and Imaging