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Worked with the marketing manager as Derek Lawlor's Press Executive. Responsible for: Organising Press coverage. Implementing social media strategies. Producing press releases and look books. Organisation and press for events including London fashion week presentations. Building relationships with and introducing sponsors to brand. Running press room and send outs Organising/ assisting on Photo shoots
Responsible for: ‘Call-ins’ for brands such as YPlan,Clas Ohlson and Musto for there events and products Created press coverage for Stylefile on top london blogs. Gained print coverage for Clas Ohslon in various magazines Assisted filming work for Clas Ohlson Worked through product request from online and print sources. Assisted with preperations for pitches such as photoshoots and prop design.
3 months internship as part of the sales team at VICE uk, Responsible for: Assisting team with day to day running of projects Building collaboration proposals, Producing artwork for proposal decks working with indesign,photoshop and keynote. Working on creative for pitches for Honda and Yahoo. Creating client contact databases Liaising between client and internal team
Roles expected of me: • Creating trend/look books • Calling out for samples • Helping with research for articles • Assisting photographer with studio shoots After my work experience here I was invited to return and assist the stylist for their Burberry photo shoot.
At Exposure I experienced two sides to the company. I spent my first few week in the fashion pr department working with brands such as Hunter,Biba,Dr Martin and Levis. During my time in the PR department I worked on product placements, send outs and media coverage. During my second week at exposure I was involved in creative briefing and brainstorming for live projects where I pitched my own ideas on briefs, from clients such as John Smedley, Bulmer’s cider and Westfield.
Skills involved: • Consumer insight research • Trend forecasting • Attend trade shows • Work on live briefs with brands such as New Balance and Macmillan • Pitch and create creative strategies • Design and graphic work • Re-branding and business models