About me

Hi, I'm Emily. I help Feelunique create compelling content for customers by writing copy for their blog, website and emails. My skill set includes: - Authoring long-form editorials on beauty and lifestyle - Brainstorming trend-led content ideas - Researching and interviewing industry experts - Writing short, snappy copy for brand pages, subject lines and banner ads - Upholding brand and tone of voice consistency Since joining Feelunique in 2020, I’ve created content for over 1.3 million beauty lovers. I'm proud to have improved brand visibility though writing carefully-crafted SEO copy. Not only has my content boosted search engine rankings, it's driven organic traffic to key web pages, too. Recently, I've implemented a monthly ‘Ask the experts’ editorial franchise. By quizzing beauty pros for their pearls of wisdom, I've cultivated customer trust and built brand authority. Outside of work, you can find me playing netball and sifting through second-hand shops. Oh, and binge-watching survival shows on Netflix. Because there's nothing like judging survival strategies while chomping on a Twirl bar.

QuestionsProjectsExperienceTeam

Projects

• 2

  UNICORNA Bi Pride UK ongoing project. I was a Staff Writer at UNICORN, the 1st online bi arts and culture magazine. I started working on this project in early 2020, joining the team in time for the launch of the magazine's 3rd issue in April 2020. My role was to research original stories, write content, find and interview talent, and ensure each article was on brand and consistent with the UNICORN tone of voice.

Work history

CopywriterFeelunique
Nov 2020London, United KingdomFull Time
Writing, creating and editing beauty articles and content. • Writing and creating new copy in brand tone of voice • Modifying and editing existing articles • Brainstorming visual and copy ideas with social and content team members • Identifying fresh and interesting angles for editorial articles • Interviewing experts from leading beauty brands to inform editorial content • Writing SEO (Search Engine Optimised) onsite content and meta data for key web pages to improve rankings and brand authority • Optimising brand range pages with unique, creative and relative content
Staff WriterUnicorn Magazine
Feb 2020 - Dec 2020London, United KingdomFreelance
Wrote and researched features and content for Unicorn, the world's first bi arts and culture magazine. • Researched original stories • Wrote and designed content • Pitched content ideas and editorial themes • Reached out to and interviewed talent • Ensured each article was on-brand and consistent with tone of voice • Copyedited and proofread work

+ Show more

Skills

• Blog Writing
• Copywriting
• Editorial Copy
• Content Copywriting
• Writing Web
• Storytelling
• Marketing Communications
• Email Copywriting
• Research

Education

U
U
BA (Hons) English Literature and HistoryUniversity of Southampton
Sep 2014Southampton, United Kingdom
I gained a BA (Hons) in English Literature with History over three years at Southampton. During my time there, I learnt from published authors, poets, playwrights, screenwriters and historians who sparked the curiosity that still drives me today. Modules I studied included: - Women, Writing and Modernity, 1770-1830 - Modern Drama Since the Second World War - Inventing America: Writing and Visual Representation in the early years of the United States - Underworlds: A cultural history of urban nightlife in the 19th and 20th centuries Outside my studies, I was society sports secretary. I regularly published content on the society's social media pages, reporting on results and encouraging student engagement. I also managed social events alongside the social secretary, including alumni talks and writer visits.

Awards

H
H
Content MarketingHubspot Academy
Trained in Content Marketing Certification to continue professional development and ensure my work is at industry standard. Learnt content creation framework for producing effective content on a consistent basis and passed final exam with 57/60.
ProofreadingMedia Training Ltd
Trained in the skills needed to identify and correct mistakes so copy achieves maximum effect.