Emily Macrae

Emily Macrae

Graphic designerUnited Kingdom
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Emily Macrae

Emily Macrae

Graphic designerUnited Kingdom
About me
I'm Emily, a graphic designer based in London. I am currently looking for full time and freelance positions. Feel free to get in touch!
Projects
  • Bird On The Wire
    Bird On The WireBird On The Wire promotes and hosts music events in London. A new, simplified logo concept was proposed that would stand out in print and online. The speech bubble shape represents BOTW’s role as a voice in the London music scene. On second glance, the shape is also the stylised head of a bird.
  • Parallel Teeth
    Parallel TeethParallel Teeth is the moniker of Robert Wallace, a London-based director and animator. His style is eclectic and unique, and he wanted a brand that would allow his work to speak for itself. A simple graphic device that played on the name was developed, and a set of stickers based on Robert's work was produced to allow for customisation.
  • EE Lookbook
    EE Lookbook"The face can lie. The back cannot." Menswear designer EE's summer collection draws inspiration from this quote by artist Magdalena Abakanowicz. The pieces from the collection grew from this idea of masking and revealing; sheer layers are paired with laser cut leather, hand-finished with crochet and embroidery. This layered and artisanal aesthetic was carried over to the lookbook. The Japanese binding mirrors the crocheted edges of the garments, while sheer paper and laser cut details communicate the layered effect. As a nod to the artist's quote, the cover is simple, and a watercolour spine runs down the reverse.
  • Compac
    CompacCompac develops high speed packhouse technology and machines for the fresh produce industry. After 30 years with the same logo, a new identity was developed to reinforce the company’s position as a world leader in its field. A stylised ‘C’ icon was developed based on Compac’s signature cup technology.
  • Mulberry
    MulberryMulberry’s Autumn Winter 2012 collection was inspired by Where the Wild Things Are; both the picture book by Maurice Sendak and Spike Jonze’s film adaptation. A colour palette of black and gold, furry textures and strange creatures lent an air of darkness and mystery to the Fashion Week celebrations. Heavy black blind debossed cards were dipped into liquid metal paint to create the Fashion Week dinner invitations. The illustrated texture represents the fur of the Mulberry monster – the Autumn Winter 2012 mascot. Guests at the show and dinner were treated to mysterious gold foiled masks and a box of chocolate monster truffles. The waiters wore black Converse shoes dipped in liquid metal paint, gold foiled T-shirts and flocked monster print aprons.
  • Doubleshot
    DoubleshotDoubleshot is a production company with a can-do attitude and an innovative approach to every project. In a competitive industry, their commitment to tackle any project with confidence gives them a real point of difference. The brand and onscreen identity communicates Doubleshot's creative approach to every job. The logo is simple and strong, and each ident is based around a play on the company name – a double paint bomb, two layers of poured liquid, a couple of ink injections, overlapping lights and two hits of a stamp. Designed with the team at Everything.
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Work history
    Freelance Designer
    Freelance Designer
     - 
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Skills
  • Packaging
  • Branding
  • Environmental Design
  • Corporate Identity
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Wayfinding Design
  • Brand Design
  • Brand Identity
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
Education
    Bachelor of Design, Majoring in Visual Communications
     - 
Awards
    New Zealand Best Design Award
    Bronze award for the ECC publication
    ADC Young Gun Jury Member
    Jury member for the 2013 Art Directors Club Young Gun competition.
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