Emily Nelson

Emily Nelson

Storyteller + StrategistLondon, United Kingdom
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Emily Nelson

Emily Nelson

Storyteller + StrategistLondon, United Kingdom
  • Independent, Neutral, Impartial | Brand Awareness Creative
    Independent, Neutral, Impartial | Brand Awareness CreativeBrief: We want the public to know who we are - how can we refresh our messaging to better engage our UK audiences online? I was the primary copywriter on this project, refreshing MSF UK's TOV to better suit a younger, more social aware / active audience, whilst still staying true to brand heritage. Thumbnail Photo Credit: Hussein Amri
  • Libya Petition Social Creative | MSF UK
    Libya Petition Social Creative | MSF UK"The Government supports harmful policies which aim to trap desperate refugees and migrants in Libya, such as the funding and training of the Libyan Coastguard, despite appalling conditions in detention centres and conflict in the country. It needs to support humanitarian evacuation and resettlement." Medical NGO MSF UK has directly petitioned the UK Government to open a public dialogue regarding UK involvement in Libya. The UK Government directly contributes funding to the detention and tortur
  • HUNGRY x Poetra Asantewa
    HUNGRY x Poetra AsantewaI collaborated creatively with Poetra Asantewa on the cover art for her latest EP release, HUNGRY. Poetra came to me with an initial concept which we developed together. I then shot the images and advised on the digital edit. Graphic design by @edujway, shot and creatively directed by me.
  • Stand Alone Christmas Campaign Graphics
    Stand Alone Christmas Campaign GraphicsDesigned and developed graphics for the Stand Alone Charity Christmas campaign. Copy based on research conducted via a YouGov survey. Copy & Design by me.
  • Beats By Dre x D&AD Shift
    Beats By Dre x D&AD ShiftAs part of the 2018 intake of D&AD New Blood Shift, we were set a brief by Beats by Dre and AKQA to develop a fresh idea to target inner city commuters across the EMEA region. We developed a concept (BeatsGO) that would challenge the brand to step into the live music space. We used our primary brand and consumer insights to pitch a targeted solution in the form of a loyalty scheme that would offer intimate, live music experiences exclusively to Beats customers. A routine commute now leads t
    ROOTSAfter seeing my work on Instagram, up and coming fusion artist Muthoni asked me to shoot a series of images to promote her imminent EP release. We were able to create a series of images that combine both her African heritage and her love of nature, which are two of the main driving forces behind her music. Here is a selection of the images that were used in the final campaign. Shot/Edited/Concept by me.
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Projects credited in
  • Beats By Dre x D&AD Shift
    Beats By Dre x D&AD Shift
  • This Black History Month 2021, meet 100 Black trailblazers redefining the industry
    This Black History Month 2021, meet 100 Black trailblazers redefining the industryIn celebration of Black History Month, we’re thrilled to share our annual list of Black rising stars – as nominated by The Dots community – who are making history, transforming the industry today and inspiring the generation of tomorrow. We still have a long way to go to diversify the creative, tech and digital industries – which is why it’s important for us to celebrate and be inspired by the incredible Black leaders that surround us. The list we’ve put together is one that shines with brilli
  • Fast Track 50: meet 50 trailblazers redefining the creative & digital industries
    Fast Track 50: meet 50 trailblazers redefining the creative & digital industriesWe’re thrilled to announce 2019’s Fast Track 50! Google and The Dots have partnered on the inaugural Fast Track 50 programme to fast track the careers of 50 rising stars – ensuring they land opportunities regardless of challenges set by socio-economic background. Over the past six months, the Fast Track 50 have had unrivalled access to industry connections and opportunities through a series of profession/skills masterclasses, industry introductions and speed recruitment events with the best in t
  • Event 3: Skills Masterclass
    Event 3: Skills MasterclassGoogle and The Dots have partnered up to fast track the careers of 50 industry-ready rising stars! The third event in the 6 month programme kicked off at the Google offices in St Giles, London.
  • Event 2: Professions Masterclass
    Event 2: Professions MasterclassThe focus of this event was to help our 50 Fast Trackers deep-dive on the various roles and career options that they could apply their skills across the digital and creative industries. We know that understanding industry professions may be a confusing process as there is a lot of jargon around what exactly these roles are (i.e. the difference between a strategist/planner, art director/creative director, UX/UI etc). Set in a fireside chat format, our Fast Trackers met with leading industry prof
  • Ep Artwork: Nneka Cummins
    Ep Artwork: Nneka CumminsI designed Nneka Cummins artwork for her three-song EP. You can find their music on Spotify, Apple and Bandcamp. Photography: Emily Nelson
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Work history
    BBC Creative logo
    BBC Creative logo
    Freelance CreativeBBC Creative
    London, United KingdomFull Time
    - Developing ideas and copy for high profile ad campaigns - Cutting promo trails for BBC shows for social and iPlayer - Researching images, clips and talent for social creative; Peaky Blinders, World on Fire, The Capture - Working collaboratively with art directors, designers and producers to deliver ‘on brief’ campaign ideas
    D&AD logo
    D&AD logo
    London, United KingdomInternship
    Selected as one of the Class of '18 on New Blood Shift
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  • Content Producing
  • Creating Stories
  • Photography
  • Live Broadcast
  • Developing Concepts
  • Video Campaigns
  • Strategy
  • Copywriting
  • Creative Art Direction
  • Strategic Branding
  • Creative Strategy
  • Brand Storytelling
  • Storytelling
  • Advertising
  • Feature Writing
  • Research
  • Pitching
  • Editing Copy
  • Video Production
    D&AD logo
    D&AD logo
    New Blood Shift CreativeD&AD
    London, United Kingdom
    Selected as one of 20 of this year's Shift Class of 2018. New Blood Shift is a four month night school designed to expose fresh & diverse talent to the world of creativity and advertising through workshops, talks and live creative briefs.
    Roundhouse logo
    Roundhouse logo
    Bloomberg Intensive Broadcast ProgrammeRoundhouse
    London, United Kingdom
    - Training and hands on experience in video production and live broadcast - Experience working as a team on major live streams and productions at the Roundhouse - Gained real experience in film production across Roundhouse festivals and events; including live broadcasts, promotional films and video productions. - Developed a solid grounding in self-shooting and post-production
    The Dots & Google - Fast Track 50 logo
    The Dots & Google - Fast Track 50 logo
    Google x The Dots Top 50The Dots & Google - Fast Track 50
    Named as one of 50 rising stars in the creative industry by Google x The Dots.
    Cream 2018The Talent Business
    Shortlisted as one of the top 20 emerging creatives in the world, via Cream.