Direction for all editorial and creative content for Styloko.com across all platforms (website, app, and social media) with a focus on commerce-driven storytelling. Consumer-facing company spokesperson. Responsible for bringing Styloko's vision to life across every touch point, including all aspects of brand identity: our renowned tone of voice, how we communicate, what we communicate, and how we look and feel. Integral in product development, business growth strategy, and partner relationships. Also driving Styloko's commercial content from concept to delivery. Led the charge as part of the founding team to grow Styloko.com from the ground up into a globally-recognised brand.
Directed and created all content for MyFashionLife.com across all channels (website and social media). Strengthened editorial tone, increased brand awareness and presence online, and broadened business partnership opportunities. Won the website's first ever award for 'Best Online Fashion Magazine 2011' in Handbag.com's Online Fashion Awards.
BA Hons degree in Journalism and English Literature with NCTJ accreditation.
Led myfashionlife.com to win its first ever award under my leadership, beating thousands of nominated brands.