Emily O'Brien

Creative Director/Editor-in-Chief

  • LocationLondon, United Kingdom



  • Fashion
  • Branding
  • Editing
  • Creative Direction
  • Photoshop
  • Entrepreneurship
  • Social Media
  • Digital Strategy
  • Content Strategy
  • Tone of Voice
  • Sponsored Content
  • Commercial Campaigns
  • Ambassedorship
  • Spokesperson
  • Brand Governance

Work history


Creative Director & Editor-in-chief


Jan 2015
  • Direction for all editorial and creative content for Styloko.com across all platforms (website, app, and social media) with a focus on commerce-driven storytelling. Consumer-facing company spokesperson. Responsible for bringing Styloko's vision to life across every touch point, including all aspects of brand identity: our renowned tone of voice, how we communicate, what we communicate, and how we look and feel. Integral in product development, business growth strategy, and partner relationships. Also driving Styloko's commercial content from concept to delivery. Led the charge as part of the founding team to grow Styloko.com from the ground up into a globally-recognised brand.



My Fashion Life

Jul 2010 - Dec 2011
  • Directed and created all content for MyFashionLife.com across all channels (website and social media). Strengthened editorial tone, increased brand awareness and presence online, and broadened business partnership opportunities. Won the website's first ever award for 'Best Online Fashion Magazine 2011' in Handbag.com's Online Fashion Awards.


Fashion News Editor

My Fashion Life

Aug 2009 - Jul 2010



Journalism and English Literature

University of Portsmouth

Aug 2006 - Aug 2009
  • BA Hons degree in Journalism and English Literature with NCTJ accreditation.



Best Independent Magazine Site - Handbag.com's Online Fashion Awards

  • Led myfashionlife.com to win its first ever award under my leadership, beating thousands of nominated brands.