Emily Ruscoe

Assistant Digital Marketing Manager

  • LocationUnited Kingdom


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  • Advertising
  • Events
  • Marketing PR
  • Writing
  • Digital Content
  • Copywriting
  • Editing
  • Blogs
  • Social Media Marketing
  • Web Content
  • Excel
  • Office
  • Photoshop
  • Content and Media Writing
  • Copywriting

Work history


Assistant Digital Marketing Manager

Derby House

Feb 2015
  • Creating all campaigns across all digital and print channels, including content, email marketing, social media, print and events. • Content strategy and organisation of extraneous sources of content (e.g. Photoshoots, video and blogger outreach). • Print marketing – building and maintaining relationships with key publications. Managing the budget for this marketing channel. Negotiating prices for campaigns and extra editorial. Creating copy for print and digital campaigns as well as coming up with overall campaign storyboards. • Planning and executing season launches, including all PR and necessary resources. Creating maximum impact within budget and time constraints. Includes writing press releases, organising press samples and reviews and engaging with editors to ensure all opportunities are taken where possible. • Briefing in key features for the new Magento website, including look/feel and usability. As well as overseeing elements of rebranding and ensuring the new look is produced to the highest standard. • Sending out daily email campaigns, creating new templates (including recoding the old template to be able to use the Dotmailer drag and drop system). Merchandising and briefing in creative for these campaigns. • Helping to manage performance marketing via an agency, including SEO, PPC and affiliate schemes. Creating campaign build outs for site links, answering product queries, ensuring key promotions are included in campaigns. • Aiding with any html coding queries for changes to current website for better usability and merchandising.


Digital Marketing Exec


Jan 2015 - Feb 2015
  • • Creating email campaigns using Teradata and aiding others in the company in this process. Troubleshooting any issues with Teradata and planning out email strategy. • Liaising with Digital agencies and content creation sections of the business in order to plan and implement marketing campaigns including changes to the website and ticketing service. • Reviewing and improving content for greater marketing leverage, including the use of collections and articles to pull in ticket sales for specialist exhibitions.


Online Coordinator

Rhino Rugby

Nov 2013 - Nov 2014
  • • Delivering email marketing campaigns and creating the html emails using Fireworks and Dreamweaver before uploading template to Mail Chimp • In charge of rhinorugby.com/uk, social media platforms and PR • Doubled social media followers and increased sales by 50% over the course of a year. • Writing content for all channels • Customer service including phoning customers to discuss issues and queries • Launching campaigns and writing press releases, including the launch of the partnership with Save the Rhino International • Website design and general upkeep of the front and back end of Magento • Social media including Facebook, Twitter, Pinterest and Instagram. • Improving online sales with SEO and marketing as well as website usability updates. • Event planning, involving designing, organising all of the marketing and product for the stand and running the stand at the event. • Redesigned the homepage to make it more user-friendly and have done a full analysis report on alterations needed to optimise the website's performance. • I have run several successful campaigns and worked with many high-profile companies in the rugby media and further afield. • Experience in creating print materials to spec for various magazines and brochures. • Adobe Creative Suite skills, including the use of Fireworks, Dreamweaver and Photoshop. • Some basic video editing when required as well as managing photo shoots.


Various Blogging & Radio

Bt Sport, Various Local Radio Stations, Rugby Set

Jan 2010 - Aug 2013
  • Running my own rugby blog, being a pundit on several local radio shows, being a guest blogger on Bt Sport's live Sunday broadcast.



Sports Journalism MA

St Mary’s University College, Twickenham

Aug 2012 - Jun 2013
  • NCTJ accredited Sports Journalism course with modules in shorthand, video, feature writing and other key aspects of journalism


Archaeology BA

University of Bristol

Aug 2009 - Jun 2012
  • Archaeology of Egypt, Roman Empire, Greeks and many more ancient empires. Some courses in anthropology also taken