About me
I’m a graphic design graduate from Nottingham Trent University, and I work part time as a freelance photographer. My work explores how design can be used to solve real problems or create change, mostly through branding and campaigns. My ideas are driven by research, and my designs always have a reason behind them. I enjoy the creative process, and I have many skills which I’m keen to develop.
Projects
- Without CreativityBrief: What story can you tell us to ‘win us over’ to your point of view? Create a design solution, or series of, for something that you care about to inspire, amuse or even shock us. Make us sit up and take notice and execute it beautifully. Concept: The new EBacc in schools includes no creative subjects. Creativity is essential to solving world problems and it’s what makes us progress. The problem is creativity is often misunderstood and perceived as drawing and painting, therefore many people think it isn’t important. Solution: A campaign that takes over everyday objects that required creativity to produce, in order to show it is diverse and essential to our daily lives. It uses typography to make a statement, with a white minimal style to strip away the creativity. This makes objects stand out from their environment, as though they have been removed.
- By TodayBrief: Design a way to encourage and support individuals, households, businesses and/or communities to reduce food waste. Concept: Supermarkets waste produce that no longer appears fresh, as despite the quality, consumers shop primarily based on the appearance of food. Food manufacturing, distribution and retail generate 4.3 million tonnes of food waste each year in the UK. Produce approaching use-by date is usually reduced but is scattered across a shelf in an un-obvious place, therefore consumers won’t often buy it. Solution: A campaign to encourage consumers to buy reduced foods approaching use-by dates. It changes perceptions of food being past it’s best by using the visual language of traditional market stalls, to signify the food is still fresh enough to consume. It uses different touch points to inspire consumers to make a meal of it and changes behaviour with cooking tips.
- Happy MondayBrief: With an increasing number of mental health conditions, people need to be aware of mental illness and how they can prevent it. Encourage the public to take care of their mental health, using any appropriate media. Concept: Monday mornings are unpopular and proven the most depressing time of the week. 50% of employees are late, it is the day of most suicides and heart attacks. Which can be due to the stress of returning back to work after the weekend. This would be a good time for an intervention, as people will be likely to change their behaviour to improve their Monday mornings. Solution: A campaign to change perceptions of Monday being a mundane start of the weekly routine, to it being a fresh start,by inspiring people to make the most of it. It uses a logo that features a smile, and yellow which is scientifically a happy colour. The main touch point uses volunteers in public spaces handing out bananas because they contain serotonin, which boosts happiness. There is a guide to educate people about the importance of taking care of their mental health and tips on how to be happier. The public can also use the hashtag on social media to share banana smile selfies to spread the happiness.
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Projects credited in
- Balls to the Wall: Ballie Ballerson TakeoverImagine a sea of 1 million balls. Pair that with cocktails with a nostalgic twist. Throw in the best mix of RnB, disco and house beats to party to. And then put that all together for a 5 hours of the best welcome party, thrown for over 1K guests. Hailed as one of the student accommodation industry's best welcome parties, the event generated an increase of +350% social engagement, +230% social mentions and an overwhelming increase in positive social sentiment.
Work history
Freelance Graphic Designer & Photographer
Wedding, portrait and event photography with an album design service.
Nightlife & Events Photographer
Nightlife and events photographer for clients such as Lloyds Bars, Revolution Bars, J2O Late and Southwell Racecourse.
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Skills
- Advertising
- Branding
- Art Direction
- Typography
- Design
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Presentation
Education
Design Academy
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I was given the opportunity to take part in a 4 day course across 3 weeks to learn about strategic design and apply it to a live project 'Design for Care'. This has developed my research, collaboration and presentation skills significantly.
Graphic Design BA (hons
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2:1
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Awards
Roses Student Awards Winner
I won the brief 'Dementia Tech', attended the ceremony at The Mecure Hotel, Manchester and was awarded a placement at Tayburn, Edinburgh.
The brief was to design, name and brand a new piece of wearable technology, to help Dementia patients live an independent life after early diagnosis. I chose this brief as I've seen first hand the struggles of this disease, and find it rewarding to develop solutions which could potentially change people's lives.
After researching the effects of the disease and problems patients commonly experience, I found that patients suffering with early stages of Dementia lose their short-term memory and struggle to solve problems and perform everyday tasks. Also, to stay independent, it is crucial for patients to keep in touch with relatives/carers to get support when they need it. It is difficult for them to do this, as they donYoung Creative Awards Digital Media and Animation Highly Commended
A local creative competition for young students, the exhibition and awards ceremony took place at Nottingham Playhouse and students featured in The Nottingham Post.