About me
Hello! I’m Emma, an outgoing and hardworking Senior Account Manager with six years’ experience working at both a global and local level in two leading comms agencies. Looking to diversify into a broader creative / project management role and take on a fresh challenge. Dedicated to nurturing strong relationships with my team and clients to make sure personal and business goals are met.
Projects credited in
- YoungPlanet Crowd Funding CampaignYoungPlanet, a new circular app which helps parents keep kids’ stuff out of landfill, turned to Manifest to help make its first crowdfunding raise a success. Brands turn to the crowd every day, and for start-ups it can be a challenge getting cut through in the press for your campaign when there are big brands out there raising huge sums. Building a solid community backbone for YoungPlanet so that it could bring its unique offering out of Hackney and into more households was key. Tapping into1
- Regent Street — Hey Alexa!London’s iconic Regent Street wanted to be the go-to destination over the Christmas period. To cut-through the festive noise, as shoppers flocked online on Cyber Monday, we launched ‘Hey Alexa’, a tongue-in-cheek campaign that celebrated the virtues of IRL shopping with Regent Street’s very own real-life Alexa [Chung].3
Work history
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Senior Account ManagerMischief PR
London, United KingdomFull Time
Day-to-day client lead on top accounts, driving forward press offices and diverse brand campaigns from brief through to evaluation. Report directly into Associate Directors and manage teams of up to six junior colleagues. Recent highlights:
Managed two high-profile events for leading retailer Asda, including the brand’s most successful Christmas in July showcase to date, attended by over 250 media, and a sensory dinner at the Rosewood to unveil the Christmas range and advert
Project managed a 5-day film shoot for luxury cruise brand Cunard and GQ Magazine on-board the QM2, acting as the point of contact for talent and the production team
Currently planning a brand awareness campaign for leading travel brand First Choice, which involves top talent, creative development and production
Account lead for Wilkinson Sword Male and Female. Recently launched the new Hydro 5 Sense razor; talent management, creative styling and developed a 12-month PR programme
Account Manager
- London, United KingdomFull Time
Diversified my client portfolio further by adding Chinese smartphone brand Honor, working alongside five European markets, and top retailer Westfield. I was particularly proud about building a case to carry out pro bono work for sexual violence charity Rape Crisis, and delivering #BreakTheSilence, a campaign which was shortlisted for a not-for-profit PR Week Award 2017. Highlights:
Organised and hosted a series of press trips for Hotel Indigo and top tier media, including the Evening Standard and Sunday Times Travel Magazine
Project managed the PR amplification of Westfield’s show-stopping Christmas launch with world-renowned artist Lady Gaga, exceeding KPIs by 150%
Led the PR execution for MSC Cruises’ biggest announcement in history; smart ship fleet
Delivered InterContinental Hotel Group’s successful #WhyOverpay campaign, challenging OTA’s, and exceed targets by 220%
Oversaw the UK launch of flagship smartphone, the Honor 8, which included securing and hosting 70+ top media to attend the Global launch in Paris
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Skills
- Creative Styling
- Events
- Comms
- PR
- Social Amplification
- Brand Partnerships
- Writing
- Digital Campaigns
- Time Management
- Interpersonal Skills
Education
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3 A Levels (AAB)The Kings School Canterbury
Canterbury, United Kingdom
A Level: 2 x As in Art and English Literature & 1 x B in Biology
AS Level: 4 As & 1 B
GCSE: 5A* & 4As
BAUniversity of Leeds
- Leeds, United Kingdom
BA Joint Honours Degree: 2:1, English Literature and Art History
Awards
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Not-for-profit PR Week Award 2017PRWeek
Shortlisted for Not-for-profit PR Week Award 2017 - Rape Crisis #BreakTheSilence Campaign aimed at demystifying the criminal justice system for your 16-year-oldsD
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Content Marketing AwardDigital Impact Awards
Achieved a Digital Impact Award for a 12 week intensive content marketing campaign we ran for start-up Foosle