Emma De Masi

Emma De Masi

Brand Content Specialist/Global Integrated Marketing ManagerBarcelona, Spain
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Emma De Masi

Emma De Masi

Brand Content Specialist/Global Integrated Marketing ManagerBarcelona, Spain
About me
Content marketing and branded consumer experience specialist with 10+ years experience within the field of integrated brand and marketing communications, content creation, commissioning and creative production (TV, Ads, DIgital Platforms, Magazines,Events)
Projects
  • LEGO Creator integrated engagement campaign
    LEGO Creator integrated engagement campaignLaunch of the LEGO Creator engagement campaign creation of content, contest, games and UGC ideas Senior producer and editor for designer videos and product videos Brand guidelines and packaging concepts and execution Digital campaign engagement contente and execution Website re-design
  • LEGO Architecture Studio- Launch campaign- Villa Pennisi in Musica
    LEGO Architecture Studio- Launch campaign- Villa Pennisi in MusicaLEGO® Architecture Studio, a new concept of the LEGO Architecture line, made his appearance in Italy with an an innovative context of architecture and music. We partnered with a uniqe italian school of architecture and design having a summer workshop in the prestigious setting of the Sicilian "Villa Pennisi in Musica" event. Villa Pennisi in Musica is an architecture and design-to-build summer school and a classical music masterclass, where young architects will be challenged to design and build and acoustic shell for outdoor chamber music concerts from a pile of uncut wood in less than ten days, and host a concert featuring, among others, world-class conductor Sir Antonio Pappano. LEGO® Architecture Studio has been used during the workshop to help students and architects ignite their imagination and to explore new ways of designing in LEGO forms. Students also participated in a unique building competition to create 3D thematic models using the new LEGO Architecture Studio Set.
  • LEGO Architecture- Fill the Gap Campaign
    LEGO Architecture- Fill the Gap CampaignFill the Gap campaign for LEGO Architeture Brand awareness Social media and UGC LEGO Architecture asked fans on Facebook and Instagram to share their own buildings “filling the gap” in the real world, using #FillTheGap and #LEGOArchitecure hashtags. Using forced perspective, these LEGO architects reimagined cityscapes around the world with their tiny additions. winners were announced in three different contests, . See examples o the campaign here: http://www.visualnews.com/2015/06/23/brandcrush-3-ways-lego-architecture-is-building-a-massive-following/
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Work history
    L
    L
    LEGO Content Specialist & Integrated Marketing ManagerLEGO Group Store
     - London, United KingdomFull Time
    N
    N
    Brand Manager Market Activation & OlympicsNA
     - Full Time
Skills
  • Digital
  • Production Management
  • Print Campaigns
  • TV Campaigns
  • Comics
  • Kids Content
  • Marketing Branding
  • Content and Media Writing
  • Magazine Direction
  • Editorial Content Management
  • Commissioning Content
  • Editorial Commissioning
  • Magazine Concepts
  • Digital Brand Strategy
  • Editorial Concepts
Education
    A
    A
    Strategic ThinkingAPG Creative Strategy Awards
     - 
    U
    U
    Communication SciencesUniversita degli Studi di Salerno
     - 
    The five-year course (Master Degreel) of Communication Sciences of the University of Salerno was founded in 1990 and is rooted in the teaching and research of the Faculty of Humanities and, today, the Department of Political Science, Social and Communication . The course, has a multidisciplinary structure,and provides a theoretical and practical training in various sectors of the media and communication landscape: from publishing to journalism, from traditional mass media (cinema, tv, comics ...) to new digital media, marketing, PR and advertising to political communication.