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A results-driven, senior marketing professional with thirteen years’ experience in the broadcast media industry, including UK and international brand launches, programme launch campaigns and channel rebrands. Highly organised, purposeful thinker with an eye for detail and a good balance of creative and strategic ability. An approachable, conscientious and collaborative leader with strong interpersonal skills. Also currently serving as Head of Comms Committee on the Executive Board of PromaxBDA UK.Locked Pro Plan feature
Overseeing the marketing strategy and output for the channel, setting the annual strategy with the VP of Marketing. Identifying the audience and opportunities, managing campaigns, holding key relationships with broadcast partners, maximizing VICE channels including editorial, digital and social while commissioning creative from the in-house creative team and liaising with media agencies to plan and buy media.
Managing and directing the accounts team to help clients’ products and brands stand out through the strategic development and implementation of marketing partnerships and promotions. Clients: Discovery Networks, NOW TV, A+E Networks, Meantime Brewing Company, Charles Wells Brewery, Perfetti Van Melle, Zipcar, Sony Pictures Home Ents, P&G (Gillette Venus).
Heading the Marketing department for the UK channels division of NBCUniversal in the UK for E! and Movies 24 / Christmas 24. Led the strategy and implementation of marketing to create passion channel brands.
Brand management for TV networks portfolio of channels - E!, Syfy, Universal Channel, Movies 24. Leading campaign management and creative briefing for the brands.