Work history
Social Media Coordinator
Create and execute weekly and monthly social media strategies for multiple social media platforms Designating specific marketing goals and exclusively tailored relevant content to each platform
Manage the day to day social media activity via CMS systems such as Hootsuite, Tweetdeck and Tailwind
Monitoring, engaging with and reacting live to trending topics and follower engagement
Execute weekly, seasonal and ad hoc social media reports
Utilise Shopify, Google Analytics and in-app reporting tools to evaluate referral, conversion and content performance
Analyse data and response to provide research-driven insight and recommendations for all departments
Coordinate with the Creative Director to implement brand vision and visual aesthetic online
Update the company blog researching ideas, reacting to fashion, art and on-brand news, writing content and updating.
Ensuring that SEO and the brand’s voice were at the forefront of blog updates.
Analyse competitor social media channels, content and strategy to ensure the brand is competing and leading in the market
Devise and implement email marketing strategy and campaigns working closely with the Creative Director, graphic and web designers via Mailchimp
Monitoring email marketing reports on success and sales conversions and striving to react and improve wherever possible
Work closely with the Sales and Marketing Manager on promotional ideas and marketing strategy from concept creation and implementation to analysing success and sales impact
Support the PR Coordinator on blogger, online press and celebrity outreach. Recognising and reaching out to new bloggers and brand-aligned creatives and companies for potential collaborations
Represent the company at events, meetings and be a brand ambassador at all times
Skills
- Advertising
- Marketing PR
- Branding
- Copywriting
- Brand Management
- Email Marketing
- Market Research
- Marketing
- Marketing Strategy
- Social Media Marketing
- Web Content
- Communications
- Excel
- Office
- Photoshop