Emma Gerrard

Advertising Account Executive

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  • LocationHarpenden, United Kingdom

Skills

 

  • Advertising
  • Branding
  • Presenting
  • Brand Management
  • Direct Marketing
  • Events PR
  • Market Research
  • Marketing
  • Marketing Strategy
  • Pitching
  • Problem Solving
  • Social Media Marketing
  • Communications
  • Relationship Management

Work history

2014

Account Executive Intern

Grey London

Jul 2014 - Aug 2014
  • I contributed to the creative strategy of brands such as United Biscuits and Dairy Crest, by constructing a series of competitive reviews that analysed successful and unsuccessful decisions taken by other brands in their category. My insights were presented to clients and I enjoyed the challenge of convincing clients to pursue a brand strategy based on these findings.

2014

Advertising Work Experience

Leo Burnett

Jun 2014 - Jun 2014
  • As part of a group of twelve interns, I worked on a project that used a real creative brief to construct a multi-channel campaign for McDonald’s. I pitched my #SOSMcDonalds idea to a group of Directors from Leo Burnett and the idea went down well, ultimately winning the project. I developed creative thinking, innovation and presentation skills.

Education

2015

Geography

University of Cambridge

Sep 2012 - May 2015
  • A mix of statistics, modelling and essay based research on subjects as diverse as Volcanoes, Atmospherics, Global culture, Economic Geography and Human development