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I contributed to the creative strategy of brands such as United Biscuits and Dairy Crest, by constructing a series of competitive reviews that analysed successful and unsuccessful decisions taken by other brands in their category. My insights were presented to clients and I enjoyed the challenge of convincing clients to pursue a brand strategy based on these findings.
As part of a group of twelve interns, I worked on a project that used a real creative brief to construct a multi-channel campaign for McDonald’s. I pitched my #SOSMcDonalds idea to a group of Directors from Leo Burnett and the idea went down well, ultimately winning the project. I developed creative thinking, innovation and presentation skills.
A mix of statistics, modelling and essay based research on subjects as diverse as Volcanoes, Atmospherics, Global culture, Economic Geography and Human development