I am a freelance graphic designer with over 12 years experience in fashion and retail environments. I have worked on a wide range of projects across both print and digital design and consistently strive to create engaging and relevant design. My work is conceptually driven but commercially minded, with a keen attention to detail. I am able to work calmly under pressure, leading projects from conception through to execution. I enjoy collaborating with others and have strong team skills, with experience of managing and developing a team of designers.
- Mini Boden x Roald DahlIdentity and design of a campaign to promote a limited-edition Roald Dahl range. This ran across all customer-facing channels including print, email and digital, as well as assets for a press event in New York. The main objectives of the range were to create buzz around the Mini Boden brand as well as to engage with and recruit new customers.
- Selfridges SUPERSELFIdentity and design of in-store graphics for Selfridges SUPERSELF campaign, which aimed to challenge traditional wellness norms and show customers future-thinking ways to feel good. Collateral included large format graphics, signage and posters to direct customers to activations taking place across the store.
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Freelance Graphic DesignerFreelance
London, United KingdomFreelance
Clients include: Selfridges, Jigsaw, Net-a-Porter
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- Graphic Design
- Digital Design
- Fashion Retail
- Abobe Illustrator
- Adobe Photoshop
- Adobe Indesign