About me

I am a freelance graphic designer with over 12 years experience in fashion and retail environments. I have worked on a wide range of projects across both print and digital design and consistently strive to create engaging and relevant design. My work is conceptually driven but commercially minded, with a keen attention to detail. I am able to work calmly under pressure, leading projects from conception through to execution. I enjoy collaborating with others and have strong team skills, with experience of managing and developing a team of designers.

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Projects

• Selfridges Season’s FeastingsDesign of 80pp magazine for Selfridges 2022 Season’s Feastings Christmas campaign. The magazine included recipes, interviews and essays from various contributors alongside fashion editorials and curated gift guides.
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  Mini Boden x Roald DahlIdentity and design of a campaign to promote a limited-edition Roald Dahl range. This ran across all customer-facing channels including print, email and digital, as well as assets for a press event in New York. The main objectives of the range were to create buzz around the Mini Boden brand as well as to engage with and recruit new customers.
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  Selfridges Designer PreviewDesign and print production of an invitation sent out to VIP customers. The invitation was duplexed and foiled to create a luxury finish.
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  Selfridges Future FantasyIdentity and design of in-store graphics for Selfridges 2019 Christmas campaign. This included collateral for all Selfridges stores and press events, with careful consideration given to materiality. 3D assets created by Hanna Schrage.
• Selfridges SUPERSELFIdentity and design of in-store graphics for Selfridges SUPERSELF campaign, which aimed to challenge traditional wellness norms and show customers future-thinking ways to feel good. Collateral included large format graphics, signage and posters to direct customers to activations taking place across the store.
• Universe at the Selfridges Corner ShopDesign of graphics for the Universe exhibition at The Selfridges Corner Shop. The exhibition featured various artworks by Victor Vasarely alongside pieces by Paco Rabanne. Collateral included window wraps, exhibition graphics and signage.

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Work history

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Freelance Graphic DesignerFreelance
Apr 2017London, United KingdomFreelance
Clients include: Selfridges, Jigsaw, Net-a-Porter
Freelance Graphic DesignerSelfridges
Sep 2018 - Oct 2019London, United KingdomFreelance

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Skills

• Graphic Design
• Digital Design
• Layout
• Fashion Retail
• Illustration
• Typography
• Abobe Illustrator
• Adobe Photoshop
• Adobe Indesign

Education

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BA (Hons) Graphic DesignNorthumbria Unversity
Sep 2007 - Jun 2010Newcastle upon Tyne, United Kingdom
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Art FoundationYork College
Sep 2006 - Jun 2007York, United Kingdom