Emma Goodman

Emma Goodman

Freelance Graphic DesignerLondon, United Kingdom
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Pip Jamieson
Denise Chippindale
Georgie Lord
Emma Goodman

Emma Goodman

Freelance Graphic DesignerLondon, United Kingdom
About me
I am a creative graphic designer with over 9 years of industry experience. I have worked on a wide range of projects across both print and digital design and I consistently strive to create engaging and relevant design. My work is conceptually driven but commercially minded, with a keen attention to detail. I am able to work to tight deadlines, leading projects from conception through to execution and presenting to senior stakeholders. I enjoy collaborating with others and have strong team skills, with experience of managing a team of 7 designers. At this time I was responsible for the creative output of the team as well as progressing and developing the skills of team members. I am currently available for freelance opportunities. Full CV and portfolio available on request.
  • Mini Boden x Roald Dahl
    Mini Boden x Roald DahlIdentity and design of a campaign to promote a limited-edition Roald Dahl range. This ran across all customer-facing channels including print, email and digital, as well as assets for a press event in New York. The main objectives of the range were to create buzz around the Mini Boden brand as well as to engage with and recruit new customers.
  • Selfridges Designer Preview
    Selfridges Designer PreviewDesign and print production of an invitation sent out to best customers. The invitation was duplexed and foiled to create a luxury finish.
  • Selfridges Future Fantasy
    Selfridges Future FantasyIdentity and design of in-store graphics for Selfridges’ 2019 Christmas campaign. Collateral was produced for all Selfridges stores and press events, with careful consideration given to materiality. Digital assets created in collaboration with 3D artist Hanna Schrage.
  • Benedikt Luft
    Benedikt LuftLogo for Benedikt Luft, a German illustrator and animator, used across a recent Selfridges window campaign.
  • Selfridges State of the Arts
    Selfridges State of the ArtsDesign of in-store graphics for Selfridges’ ‘State of the Arts’ campaign. Working closely with production, the collateral included large format graphics, signage and smaller printed pieces.
  • Mini Boden Back to School
    Mini Boden Back to SchoolIdentity and design of back to school campaign across all channels including print, email and digital. As well as being commercial, this campaign’s main objective was to be eye-catching in order to stand out against the many competitors.
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Work history
    Freelance Graphic DesignerFreelance
    London, United KingdomFreelance
    Clients include: Selfridges, Jigsaw, Net-a-Porter
    Selfridges logo
    Selfridges logo
    Freelance Graphic DesignerSelfridges
     - London, United KingdomFreelance
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  • Graphic Design
  • Digital Design
  • Layout
  • Fashion Retail
  • Illustration
  • Typography
  • Abobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign
    BA (Hons) Graphic DesignNorthumbria Unversity
     - Newcastle upon Tyne, United Kingdom
    Art FoundationYork College
     - York, United Kingdom