Being an integral part of the national advertising team I managed the complete end to end production of tactical and brand TV, radio and press advertisements. I worked simultaneously with the creative agencies, internal stakeholders and compliance to produce high quality adverts which met business sales objectives, while remaining on brand at all times. I was responsible for providing constructive feedback on TV and radio scripts, by engaging internal specialists to ensure the adverts were factually correct and obtained the required substantiations, while remaining creative at the same time. I worked closely with the agency and production company to pre plan store layouts and set builds for TV and photography shoots as well as coordinating delivery and returns of required specialist in store kit & equipment. I attended pre production meetings to finalise casting and storyboards, and on the TV shoots I was responsible for ensuring all the products were delivered in sync with the filming schedule, that colleagues were dressed to company standards and that the all shots were a true representation of the Morrisons brand. Recent work includes the Christmas 2015 campaign where I worked multi channel across TV, press and radio (managing the following ATL advertising each week for the whole run up to Christmas 2 x 40’’ Brand & 4x10’’ Tactical TV ads, 5 x press ads and 4 x 20’’ Radio adverts) and Valentine’s Day 2016 campaign (managing all ATL advertising including 2 x 30’’ Brand & 4 x 10’’ Tactical TV ads, 5 x press ads and 2 x 20’’ Radio adverts)
Five years experience working in a busy production department for a leading multimedia company in Leeds. Joining in 2009 in a junior production assistant role, I worked my way through the company to producer working on a variety of TV commercials, international training videos and corporate communications (both internal and external) for world renowned clients such as British Gas, Ikea and Asda. I was required to coo rdinate all aspects of projects, from pre production and creative treatments, as well as direction through production and post production, maintaining schedules throughout. At all stages of a project I worked closely with clients ensuring that we not only met their needs and expectations, but we exceeded them on a regular basis. Through my time at Mezzo I was trained in single camera directing, advertising standards and health and safety.
Film & Moving Image Production
Media studies , Drama & Theatre studies and Film Studies
Maths, Science, English, French, Geography, PE, Drama and Food Tech