Currently working as a freelance digital marketing consultant, with experience in social media marketing, content strategy, email marketing (primarily using MailChimp), data analysis and past experience in PPC (Google AdWords and Bing/Yahoo). I love working with startups and SMEs to improve their online presence and build communities through social media and content.
Assisting with booking queries, website content, social media and eCommerce for London's first Cat Café. Social media: Managing Facebook/Twitter accounts, running competitions in partnership with relevant companies, planning digital marketing strategy for the café, events and online shop and scheduling activity. Reviewing performance using Google Analytics, Facebook and Twitter. Content: Writing content for the (Wordpress) website, newsletter via MailChimp, and online shop. Planning blog content for target audiences and to align with overall marketing strategy. Communications: Dealing with booking queries and ensuring website information is up to date. Internal communications working with other team members and liaising with café staff regarding their marketing goals.
This position involves travelling around the UK providing digital marketing advice to owners of startups/SMEs to help them to grow their businesses. Areas covered include social media, content strategy, SEO, AdWords, Google Analytics, digital PR, and Google tools. I enjoy speaking to entrepreneurs and helping them to gain the skills they need to succeed online.
Came on board to work on development for a new project for Tent London, the East London Design District. The role involved working with developers on website structure, writing content and identifying East London design-led businesses to feature.
PPC Analyst role working on fashion client accounts. Responsibilities included optimisation for key accounts, performance reports, data analysis and strategy. Initially joining as a trainee, I attended training in PPC, Google Analytics, SEO and SQL throughout my time at the company.